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Ecommerce Salary Review - 2012

By: cranberry panda team Wednesday, 04th of July 2012 - 4:21 pm

As ecommerce teams grow roles divide and become more specialised. So what do the various roles entail and what sort of salary should you expect? Here is our guide to the 30 key eCommerce roles thoughtfully divided into 4 main disciplines for you to digest. Question is, is your role the right one?

Here are the 30 roles, just click on the role that interests you to reveal the details and salary:

ecommerce roles

• ecommerce Assistant/Executive
• ecommerce Manager
• ecommerce Trading Manager
• Head of ecommerce
• ecommerce Director
• Content Manager
• Customer Experience Manager
• Online Merchandiser

online marketing roles

• Affiliate Manager
• Social Media Manager
• Paid Search Executive
• Paid Search Manager
• Head of Digital Marketing
• Digital Marketing Director
• SEO Specialist
• CRM/email Marketing Specialist
• Marketing Executive
• Mobile Manager
• Channel Manager
• PR Manager

operations roles

• Project Manager
• ecommerce Business Analyst
• ecommerce Buying Assistant
• Senior Buyer
• Fulfilment Manager
• Online Customer Services Manager

design - development roles

• Web Designer
• Web Developer
• Front End Developer
• ecommerce Development Manager

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ecommerce roles

ecommerce Assistant/Executive

Able to help with content, data uploads, helping to co-ordinating launches
Salary Range £18k – £25k

ecommerce Manager

A rounded ecommerce role incorporating trading an online store and online marketing
Salary range £30k to £55k

ecommerce Trading Manager

A commercial role concentrating on merchandising, content, operations and user experience
Salary range £30k - £50k

Head of ecommerce

P&L responsibility for the online channel. Includes strategy and management of trading, online marketing teams
Salary range £50k -£80k

ecommerce Director

Create and drive online strategy for group or brand. Board level position .
Salary Range £80k – £180k

Content Manager

Manage the tone of voice, delivery of copy and images for the site and other communication channels
Salary Range £30k - £40k

Customer Experience Manager

Work with analysts, creative and development to enhance site and provide the ultimate customer experience. Tasked at increasing conversion and revenue
Salary Range £35k – £60k

Online Merchandiser

Present products effectively and visually appealing online. Work with fulfilment and buying teams to ensure stock availability.
Salary £35k - £50k

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online marketing roles

Affiliate Manager

Implement an affiliate strategy and optimise this channel to increase revenue
Salary Range £25k - £40k

Social Media Manager

Create and implement a social strategy across all ‘social’ channels. Able to analyse and evaluate results
Salary range £30k - £50k

Paid Search Executive

Able to manage all the Paid Search channels, identifying, managing and optimising keywords for maximum ROI
Salary range £25k - £33k

Paid Search Manager

Responsible for Paid Search channels and managing the team of executives. Working to ROI/Revenue targets
Salary Range £35k - £55k

Head of Digital Marketing

Management of online marketing team with extensive experience of all online marketing channels, P&L responsibility
Salary £50k - £70k

Digital Marketing Director

Sitting at the top of the Marketing tree this role ensures all online marketing channels are being run effectively. Also responsible for the ongoing strategy.
Salary Range £70k - £120k

SEO Specialist

Manage, implement, refine and report on SEO strategy and changes. Be up to date with latest changes in the industry
Salary £25k - £50k

CRM/email Marketing Specialist

Experienced in CRM analysis, creating emails, testing, experimenting and analysing results
Salary Range £30k - £45k

Marketing Executive

Assist the marketing team with the successful delivery of the online marketing plan.
Salary Range £18k - £25k

Mobile Manager

Deliver an effective, revenue generating mobile channel including iphones, ipads, Blackberry etc
Salary Range £28k – £40k

Channel Manager

Aim is to grow channels such as eBay, Amazon etc to increase reach and revenue
Salary Range £25k - £38k

PR Manager

Creating PR stories and working with online/offline forums, press and blogs for promotion
Salary Range £25k - £33k

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operations roles

Project Manager

Fully manage a programme of enhancements or a major platform change working with internal and external resources
£35k - £55k

ecommerce Business Analyst

Able to deeply analyse web stats and provide actionable insight to improve conversion, revenue and customer experience
Salary Range £28k to £45k

ecommerce Buying Assistant

Working with the Senior Buyer to ensure online channel has the correct stock to merchandise online
Salary Range £20k – £26k

Senior Buyer

Responsible for buying for the online channel, picking exclusives and helping to shape trends and promotions online
Salary Range £35k - £48k

Fulfilment Manager

Responsible for the smooth delivery of all orders from pick and pack to selection of delivery network
Salary Range £28k - £40k

Online Customer Services Manager

Ensures that online customers get a great service across all communication touch points – email, phone, live chat and information online
Salary Range £26k - £34k

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design - development roles

Web Designer

A creative person able to design on-brand, functional ecommerce sites, pages, emails, banners and blogs
Salary Range £28k – £45k

Web Developer

Develop functionality for the enhancement of the ecommerce site. Work with the designers and ecommerce team to create a highly useable site
Salary Range £25k - £40k

Front End Developer

Working with the designer to implement their designs and also create front end functionality to improve usability
Salary Range £28k - £36k

ecommerce Development Manager

Define and spec out the development process. Work with PM’s and ecommerce team to ensure development delivers to expectations.
Salary Range £35k - £60k

See all current jobs at cranberry panda »

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