By: Billie Graham Tuesday, 23rd of July 2013 - 10:01 am
UPDATE: We've released our 2015 ecommerce and salary survey.
Every year our pandas do extensive research to provide you with the most up to date salary figures in ecommerce. Here are the results for our ecommerce salary review guide for 2013 at cranberry panda. So read on to find out if you are being shortchanged or if you are the chief in charge doing the penny pinching...
Employees: Are you being underpaid? Do you know your worth in panda pounds?
Employers: Are you being tight when it comes to paying wages? Or are you splashing the cash?
Able to help with content, data uploads, helping to co-ordinating launches and campaigns
A rounded ecommerce role incorporating trading an online store and online marketing. Likely to include some team management.
A commercial role concentrating on merchandising, content, operations and user experience
P&L responsibility for the online channel. Includes strategy and management of trading, online marketing teams
Create and drive online strategy for group or brand. Typically a board level position.
Manage the tone of voice, delivery of copy and images for the site and other communication channels.
Work with analysts, creative and development to enhance site and provide the ultimate customer experience. Tasked with increasing conversion and revenue.
Present products effectively and visually appealing online. Work with fulfilment and buying teams to ensure stock availability.
Implement an affiliate strategy and optimise this channel to increase revenue.
Create and implement a social strategy across all ‘social’ channels. Able to analyse and evaluate results
Able to manage all the Paid Search channels, identifying, managing and optimising keywords for maximum ROI
Responsible for Paid Search channels and managing the team of executives. Working to ROI/Revenue targets.
Responsible for implementing the online marketing strategy for business. Working with internal specialists or external agencies to drive traffic and retain customers
Management of online marketing team with extensive experience of all online marketing channels, P&L responsibility.
Sitting at the top of the Marketing tree this role ensures all online marketing channels are being run effectively. Also responsible for the ongoing strategy.
Manage, implement, refine and report on SEO strategy and changes. Be up to date with latest changes in the industry.
Experienced in CRM analysis, creating emails, testing, experimenting and analysing results.
Assist the marketing team with the successful delivery of the online marketing plan.
Deliver an effective, revenue generating mobile channel including iphones, ipads, Blackberry etc
Aim is to grow channels such as eBay, Amazon etc to increase reach and revenue
Creating PR stories and working with online/offline forums, press and blogs for promotion
Fully manage a programme of enhancements or a major platform change working with internal and external resources
Able to deeply analyse web stats and provide actionable insight to improve conversion, revenue and customer experience
Working with the Senior Buyer to ensure online channel has the correct stock to merchandise online.
Responsible for buying for the online channel, picking exclusives and helping to shape trends and promotions online.
Responsible for the smooth delivery of all orders from pick and pack to selection of delivery network.
Ensures that online customers get a great service across all communication touch points – email, phone, live chat and information online.
A creative person able to design on-brand, functional ecommerce sites, pages, emails, banners and blogs.
Develop functionality for the enhancement of the ecommerce site. Work with the designers and ecommerce team to create a highly useable site.
Working with the designer to implement their designs and also create front end functionality to improve usability.
Responsible for the development roadmap of the online channel. Able to define requirements, work with internal and external development teams.
The strategic person with a balance of commercial and development experience able to create and deliver the sites development roadmap. Extensive experience delivering multi-channel functionality
A creative mind who understands how to use data to drive improvements to the usability of ecommerce sites to improve the customer experience and increase revenue
Working closely with all inhouse teams this role is the link between the company and the brands they retail. Especially important in premium and luxury multi-brand retailers
This role makes you responsible for delivering the marketing plan for an international territory. As UK ecommerce goes global these roles will become increasingly common
Creates the trading strategy and ensures the site is traded correctly from a merchandising, operations, content perspective.
Using analytical packages and tools these guys analyse the date from the site and across the channels to provide actionable insight to improve the site.
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