KatKin

Scaling a High-Growth D2C Team

Overview

KatKin is a fast-growing direct-to-consumer (D2C) pet food brand, redefining the category through a digital-first, subscription-led model.

Cranberry Panda partnered with KatKin during a key growth phase to support the build-out of their creative and digital functions. Operating as an exclusive talent partner, we helped scale critical teams to support continued customer acquisition and brand growth.

The Challenge

As KatKin scaled its D2C offering, the business required a range of hires across creative, performance, and digital functions.

Key challenges included:

High-growth environment

Rapid scaling required fast, high-quality hiring

Diverse skillsets

Need for talent across creative, content, and performance marketing

Competitive market

Strong competition for top D2C and creative talent

Flexible hiring needs

Requirement for both permanent and interim solutions

Our Approach

We partnered exclusively with KatKin to deliver a tailored hiring strategy aligned to their growth plans.

This included:

Supporting hiring across creative, performance, and digital teams
Delivering a mix of permanent and interim talent to maintain pace
Targeting candidates with strong D2C and high-growth brand experience
Managing end-to-end recruitment across multiple roles simultaneously

Results

5

key hires delivered across creative and growth functions

90%

fill rate across all roles briefed

Successfully

supported the scaling of KatKin’s D2C team

Delivered

both permanent and interim hires to ensure continued output

Roles Placed

Growth Lead

Conceptual Creative

Creative Producer

Video Editor

Interim Video Editor

Impact

Cranberry Panda enabled KatKin to strengthen its in-house creative and growth capabilities during a critical scaling phase.

By delivering high-quality, D2C-experienced talent, we supported the brand’s ability to produce high-performing creative, drive customer acquisition, and maintain momentum in a competitive market.