SellerX

Scaling a High-Growth eCommerce Business Across Europe

Overview

SellerX is a leading eCommerce aggregator, acquiring and scaling high-performing Amazon FBA businesses across global markets.

Cranberry Panda partnered with SellerX at Series A, following a €120m funding round, to support rapid scaling across multiple teams, geographies, and functions.

The Challenge

As SellerX entered a high-growth phase, the business faced several complex hiring challenges:

New business model

The Amazon FBA aggregator model was relatively unknown, requiring candidate education and market positioning

International hiring

Roles needed to be filled across the UK and Europe, with relocation to Berlin

Niche talent pools

Demand for highly specific skillsets across marketplace, supply chain, and commercial functions

Scaling at pace

Rapid growth required consistent, high-quality hiring across multiple teams

Our Approach

We partnered closely with SellerX as a scaling talent partner, supporting hiring across multiple markets and functions.

This included:

Educating and engaging candidates on the FBA business model and opportunity
Mapping talent across the UK and European markets
Delivering candidates open to international relocation (Berlin HQ)
Supporting hiring across marketplace, supply chain, and commercial teams
Acting as an extension of the internal team to deliver speed and consistency at scale

Results

20

hires delivered across the UK, Berlin, and Amsterdam

Successfully

supported multi-market, multi-team scaling

Built

a pipeline of high-quality, niche eCommerce talent

Contributed

to rapid organisational growth during a key funding stage

Roles Placed

Senior Marketplace Manager x5

Brand Integration Manager

Senior Brand Manager x2

Supply Chain Manager x2

Supply Chain Analyst

Inventory Planning & Operations Manager x3

Commercial Planning Analyst x3

Impact

Cranberry Panda played a key role in supporting SellerX’s rapid growth across Europe by delivering specialist talent aligned to its unique business model.

Following this scaling phase, SellerX successfully raised $500m at Series C, grew from 100 to 300 employees in 16 months, and completed strategic acquisitions including KW Commerce.