Oakley Capital & Globe-Trotter

Supporting Digital Growth Across a Luxury Portfolio Brand

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Overview

Oakley Capital is one of Europe’s leading private equity investors, partnering with ambitious businesses to accelerate growth and create long-term value.

Cranberry Panda partnered with Oakley Capital’s Chief Digital Officer to support one of its luxury portfolio brands, Globe-Trotter, as the business invested in strengthening its digital and ecommerce capability.

As consumer expectations continue to evolve, Globe-Trotter required experienced leadership capable of driving ecommerce performance, enhancing customer experience and supporting the next phase of digital growth.

The Challenge

As a globally recognised luxury brand, Globe-Trotter required specialist ecommerce leadership capable of balancing premium brand positioning with commercial growth objectives.

Finding talent with both strong ecommerce credentials and experience within premium consumer brands presented a highly competitive search challenge.

The business needed an individual who could:

Lead ecommerce strategy and execution

Enhance digital customer experience

Drive online revenue growth

Support broader digital transformation initiatives

Operate effectively within a luxury consumer environment

Our Approach

Working closely with Oakley Capital’s Chief Digital Officer and key stakeholders within Globe-Trotter, Cranberry Panda conducted a targeted search focused on identifying proven ecommerce leaders with experience scaling premium and luxury consumer brands.

Our approach included:

Deep market mapping across luxury, retail and consumer sectors
Targeted engagement of passive talent
Salary and market benchmarking
Comprehensive candidate assessment
Stakeholder management throughout the search process

By combining our consumer sector expertise with a consultative search methodology, we were able to identify candidates capable of delivering both immediate impact and long-term value.

Results

Cranberry Panda successfully delivered a critical leadership appointment, helping Globe-Trotter strengthen its digital and ecommerce capability during an important stage of growth.

The appointment provided the business with experienced leadership capable of driving ecommerce performance whilst maintaining the premium customer experience synonymous with the Globe-Trotter brand.

Roles Placed

Head of Ecommerce

Impact

Through our partnership with Oakley Capital and Globe-Trotter, we helped secure a key digital leadership hire capable of supporting the continued evolution of one of the world’s most iconic luxury brands.

The successful appointment strengthened ecommerce capability, supported long-term digital growth objectives and provided the leadership required to help the business maximise future online opportunities.