The Organic Consumer Group (TOCG)

Delivering Specialist D2C Talent Across a Portfolio of High-Growth Consumer Brands

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Overview

The Organic Consumer Group (TOCG) is a collective of fast-growing consumer brands built around innovation, customer experience and direct-to-consumer growth.

As the group continued to invest in scaling its portfolio, it required specialist talent capable of driving performance across ecommerce, creative and digital functions. With multiple brands operating at different stages of growth, TOCG needed a recruitment partner that understood the unique demands of modern consumer businesses and the importance of securing talent with proven D2C experience.

Cranberry Panda partnered with TOCG to identify and attract specialist talent across several key functions, helping support both individual brand growth and wider group objectives.

The Challenge

Hiring across a portfolio of consumer brands requires more than simply filling vacancies.

TOCG needed talent capable of operating in fast-paced, entrepreneurial environments whilst understanding the nuances of direct-to-consumer business models.

The group required individuals with proven experience within high-growth consumer brands who could contribute immediately and help accelerate growth.

The challenge included:

Hiring across multiple brands simultaneously

Securing specialist D2C talent in a competitive market

Building digital and ecommerce capability

Strengthening creative and brand functions

Ensuring consistency across multiple hiring processes

Our Approach

Leveraging our extensive network across ecommerce, digital and consumer markets, Cranberry Panda worked closely with TOCG stakeholders to understand hiring priorities across the group.

Our approach included:

Specialist D2C market mapping
Targeted engagement of passive talent
Talent benchmarking and market insight
Multi-stakeholder management
Assessment of both technical capability and brand fit

By combining sector expertise with a consultative approach, we were able to identify candidates with the experience required to thrive within high-growth consumer businesses.

Results

Cranberry Panda successfully delivered specialist hires across Social, Ecommerce and Creative functions, helping strengthen key capabilities across the group’s portfolio brands.

The partnership provided access to high-quality D2C talent and created a scalable recruitment framework capable of supporting future growth.

Roles Placed

Social Lead

Ecommerce Product Manager

Creative Manager

“We worked with Jade from Cranberry Panda on several crucial positions in the marketing team to support a business turnaround. She delivered top-notch candidates, communicated transparently throughout the process and always thought beyond the brief to understand our wider business objectives. When I moved to a new company, one of the first things I did was reach out to Jade again to help build another team. Highly recommended.”

Christian Remon – CEO
The Organic Consumer Group (TOCG)