Philip Kingsley

Building a High-Performing Social, Influencer & Creative Team for an Iconic Beauty Brand

Overview

For over 65 years, Philip Kingsley has been one of the most respected names in haircare, combining scientific expertise with a reputation for innovation and excellence.

As the brand continued to invest in digital growth, content creation and community engagement, the business required specialist talent capable of strengthening its social media, influencer and creative capabilities.

Cranberry Panda partnered with Philip Kingsley to build a high-performing team across multiple functions, helping the business scale its content production, influencer activity and brand engagement strategy.

The Challenge

The beauty and wellness sector continues to evolve rapidly, with brands increasingly relying on social media, content and influencer partnerships to drive customer acquisition and brand awareness.

The challenge was identifying candidates who combined technical expertise with a strong understanding of the beauty, lifestyle and consumer sectors, whilst ensuring consistency across multiple hires and levels of seniority.

Philip Kingsley required specialist talent across several areas, including:

Social media

Influencer marketing

Creative production

Content creation

Design

Our Approach

Leveraging our specialist consumer and creative talent network, Cranberry Panda worked closely with stakeholders across the business to understand both immediate hiring requirements and long-term brand objectives.

Our approach included:

Specialist market mapping across beauty and consumer brands
Talent identification across social, influencer and creative functions
Competitor analysis and benchmarking
Targeted engagement of passive candidates
Multi-role delivery across several teams
Ongoing hiring support and consultation

By acting as a strategic recruitment partner rather than a transactional supplier, we were able to create a scalable hiring solution capable of supporting multiple functions simultaneously.

Results

Cranberry Panda successfully delivered talent across social media, influencer marketing, content production and creative functions, helping Philip Kingsley strengthen key areas of its marketing and brand capability.

The appointments supported the brand’s ability to increase content output, expand influencer partnerships and enhance customer engagement across digital channels.

Roles Placed

Social Media Executive

Social Media Manager

Influencer Executive

Influencer Manager

Social Motion Designer

Junior Artworker

Shoot & Content Producer

Social Influencer Coordinator

Impact

By securing specialist talent across multiple creative and communications functions, Philip Kingsley strengthened its ability to deliver engaging content, build meaningful influencer partnerships and connect with consumers across a highly competitive market.

The project demonstrated Cranberry Panda’s ability to deliver consistently across multiple levels and disciplines whilst maintaining quality, speed and stakeholder alignment throughout the hiring process.

“Cranberry Panda have done a flawless job in securing high-calibre talent across our creative and communications divisions. They successfully supported multiple hires across different levels of the business and I would highly recommend them to any business operating within the beauty sector.”

Philip Kingsley