Job ID: 37837
We are representing a leading retail company in a search for a dynamic and innovative Social Media Strategist to elevate its digital presence within the lifestyle, fashion, or consumer brand space. This is an exciting opportunity for someone who thrives on creating bold, viral campaigns that capture global attention and inspire conversation across social platforms.
This role involves developing and steering the organisation’s social media strategy across platforms such as Instagram, TikTok, and YouTube. The safeguarding of the brand’s voice and visual identity is key, as is translating everyday product stories into compelling content that resonates with diverse audiences. The chosen individual will oversee a talented team of content creators, offering clear guidance, constructive feedback, and creative direction to ensure content aligns with strategic goals. Building innovative influencer collaborations and partnerships with cultural icons, creators, and retail partners will form a core element of the role. The person will be responsible for planning campaigns, managing content schedules, and using data insights to refine strategies and optimise results.
The team environment values bold thinking, originality, and a proactive approach to emerging trends. Collaboration with cross-departmental teams such as creative, marketing, and e-commerce is encouraged to deliver impactful campaigns that reinforce brand positioning worldwide. The role also involves supporting international activations and regional adaptations to ensure the brand’s message resonates locally while maintaining global consistency.
The ideal candidate will bring a proven track record of leading social media initiatives within a relevant consumer-facing sector. Strong creative instincts, confidence in pioneering new ideas, and experience managing creative teams and influencer partnerships are essential. Knowledge of platform-specific strategies and understanding how to grow organic engagement and reach are highly valued. Analytical skills to interpret campaign data and set meaningful KPIs, along with excellent organisation and stakeholder management abilities, will support success in this role.
This role offers the chance to shape a bold and evolving social media presence for a well-established brand. It provides an environment where creativity is valued, and fresh ideas are encouraged. The successful candidate will have the opportunity to work on high-impact campaigns that reach audiences worldwide and directly influence brand growth. If you are passionate about storytelling, social media innovation, and driving cultural conversations, this could be the right move for your career.
Recruitment Consultant: Jade Watson jade@cranberrypanda.co.uk