Head of Growth | Start Up | DTC FMCG

Job ID: 38079

Head of Growth | Startup | DTC FMCG
Fully remote in Europe, with team visits approximately every six weeks
€40–55k + performance bonus
Ready to take a bigger step than your current role can offer?
We’re working with an early-stage FMCG brand looking for someone to take ownership of its DTC business. As one of the first hires, you’ll work directly with the founders and become a key decision-maker in the company.
This is a significant career step for someone who has delivered strong results within a DTC brand and wants the chance to own the strategy, budget and commercial performance themselves.
You’ll decide where to invest, how to acquire and retain customers, and how to build a profitable online business across markets. The responsibility is substantial, and so is the opportunity to make your mark.
Why this role is exciting

• One of the first hires, with a direct influence on how the business develops
• Join a brand that has already seen strong demand through physical stockists and partnerships, with international expansion underway
• Lead the next major priority for the business: making DTC a much bigger part of its sales, with founder backing and investment behind it
• Full ownership of the DTC business, from strategy through to execution and P&L
• Work alongside the founders, bringing ideas and making decisions
• Take a significant step up in scope, autonomy and commercial responsibility
• Shape an early-stage online channel and lead its international expansion
• Grow investment as you deliver results, with creative and production partners supporting you

What you’ll be doing

• Setting the DTC strategy and owning the P&L, budget and performance targets
• Managing paid acquisition, with Meta as a core channel
• Leading creative testing and managing UGC and production partners
• Improving the website, customer journey and conversion
• Developing subscription, email and retention activity
• Launching new channels and identifying opportunities in new markets
• Making commercial decisions around acquisition costs, margins and customer value

What we’re looking for

• Strong hands-on paid acquisition experience within a DTC brand
• Evidence of improving acquisition efficiency and scaling campaigns
• Commercial understanding of P&L, CAC, contribution margin and LTV
• Experience across ecommerce conversion and retention
• Strong creative judgement and experience developing or briefing advertising content
• Confidence using Shopify, ecommerce analytics and CRM tools
• Initiative, ambition and the confidence to take responsibility for decisions
• FMCG or another repeat-purchase consumer category background preferred
• An interest in fitness or sport
• Fluent English; French and/or German would be useful but aren’t essential

You don’t need to already hold a Head of Growth title. You do need to have delivered results and be ready to take on the responsibility that comes with it.
This is a small business making an important hire. There will be high expectations, a broad remit and plenty to work out as you go. You’ll need to enjoy being hands-on, back your thinking and take accountability for the outcome.
If you’ve been looking for the chance to show what you can do with more ownership, I’d love to tell you more.
 

Recruitment Consultant: Jade Watson jade@cranberrypanda.co.uk