Job ID: 38206
Head of Paid Content | DTC Retail
Ideally Slovenia – or Madrid, Oslo, Amsterdam, Munich
A brilliant opportunity to take the reins of a high-impact content team within a fast-scaling DTC brand.
If you’re a strong writer with a digital background, who understands the power of storytelling within the customer journey – this one’s for you.
Why join?
- One of the most successful areas of the business, with high-performing content funnels that deliver impact.
- Work closely with senior leaders across marketing and product, with a lot of influence and visibility.
- A creative role where you can shape ideas, guide copywriters, and evolve a proven strategy.
- Smart, international team, with big ambitions and fast growth.
- Opportunity to lead and optimise a content function with hundreds of live articles and funnels in place.
- Work with an incredible Marketing Director who is both supportive and gives you plenty of autonomy.
The role
You’ll be responsible for all long-form creative content across third-party partner sites – branded articles, advertorials, and educational content that pulls readers through a complex but proven funnel.
You’ll:
- Own the creative and strategic direction of partner content funnels, working with internal and external stakeholders to shape stories that convert.
- Lead and mentor a team of three copywriters, guiding tone, structure and storytelling.
- Translate performance insights from the data team into creative improvements.
- Optimise and evolve existing funnels, identifying click-through gaps and drop-off points.
- Get under the skin of the product to tell compelling stories – from headline to CTA.
You
This is a rare mix of creative and strategic thinking – you’ll be someone who:
- Is a strong writer, editor, and creative thinker, with long-form experience a must.
- Has a solid background in digital content creation.
- Understands how content plays into wider digital marketing funnels.
- Is confident working with senior stakeholders and cross-functional teams.
- Has led or mentored copywriters or content creators.
- Is curious about product, and what makes people click.
- Doesn’t need to be deeply analytical – but happy using performance data to drive stronger content.
Recruitment Consultant:
Jade Watson
jade@cranberrypanda.co.uk