Job ID: 38209
UK Remote First with London meet Ups
£70–90k
An exciting opportunity to join a fast-scaling FMCG brand at a pivotal stage of its growth!
We’re looking for a creative, commercially minded Head of Brand Marketing to help take an already successful consumer business to the next level.
With ambitious growth plans, expansion into new channels and plenty of untapped marketing opportunities, this is a chance to really make your mark. They want someone who can bring fresh ideas, build exciting campaigns and shape how the brand grows, with the freedom and support to make it happen!
Exciting growth journey: An ambitious, investment-backed business expanding its reach, product offering and retail presence.
Make your mark: There’s huge potential to develop organic social, community, PR and brand partnerships, creating new ways to reach and engage consumers.
Creative freedom: Take ownership of the marketing calendar, introduce exciting campaigns and activations and bring your own ideas to life.
Build and shape the function: Lead existing creative resources, develop the brand strategy and help shape the team as the business scales.
Great benefits: Remote-first working, 25 days holiday plus bank holidays, private health and dental cover and opportunities to collaborate in person.
Own and develop the overall brand strategy, positioning and messaging as the business continues to scale.
Create and lead the marketing calendar, developing exciting campaigns around key moments, launches and activations.
Build organic social, content and community into much stronger channels for brand awareness and engagement.
Lead PR, partnerships, influencer activity and events, working closely with agencies and internal teams.
Support the brand’s expansion into retail, developing campaigns and activations across new channels.
Work closely with Ecommerce, performance marketing, creative and retention teams to bring campaigns to life.
Lead and develop the brand function, identifying opportunities to build new capabilities as the business grows.
Strong brand marketing experience within a DTC start-up or scale-up, with a track record of building brands and driving growth.
Experience within FMCG, food and drink, supplements or health & wellness.
A broad brand marketing background spanning strategy, integrated campaigns, organic social, content and partnerships.
Experience within a multi-channel business, ideally with exposure to retail and trade marketing alongside DTC.
A track record of developing and delivering creative campaigns that build awareness, engagement and commercial growth.
Experience managing creative teams, agencies and cross-functional stakeholders.
A commercially minded, entrepreneurial approach, comfortable working at pace, making budgets go further and taking ownership.
If you’re a creative brand leader who loves building brands, spotting opportunities and turning ideas into action, we’d love to hear from you!
Recruitment Consultant: Jade Watson jade@cranberrypanda.co.uk