Growth Shop

Helping a High-Growth Consumer Consultancy Secure Critical Leadership Talent

Overview

Growth Shop partners with some of the world’s most ambitious consumer brands, helping businesses accelerate growth through strategic expertise across ecommerce, marketing, customer acquisition and digital transformation.

As the business continued to expand its client offering and scale its own capability, Growth Shop required specialist leadership and D2C talent capable of driving growth both internally and across its client portfolio.

Cranberry Panda partnered with Growth Shop to identify and secure high-impact leaders and specialists with proven experience within high-growth consumer and direct-to-consumer environments.

The Challenge

Growth Shop needed more than great candidates.

The business required individuals with the commercial credibility, strategic thinking and operational experience to work alongside founders, leadership teams and scaling consumer brands.

Given the importance of these roles, the search required a highly targeted and consultative approach focused on quality rather than volume.

Key priorities included:

Securing senior leadership talent

Strengthening growth capability

Enhancing creative and strategic expertise

Attracting individuals with proven D2C experience

Reducing hiring risk for critical appointments

Our Approach

Leveraging our deep expertise across consumer, ecommerce and growth-focused businesses, Cranberry Panda worked closely with Growth Shop’s leadership team to understand both the technical requirements and cultural characteristics required for success.

Our approach included:

Specialist D2C market mapping
Executive search methodology
Targeted engagement of passive talent
Competitor talent identification
Detailed candidate assessment
Ongoing market intelligence and hiring advice

Rather than presenting large volumes of candidates, we focused on delivering a highly curated shortlist of individuals capable of making an immediate impact.

Results

Cranberry Panda successfully delivered a number of key leadership and specialist hires, helping Growth Shop strengthen its ability to support ambitious consumer brands through periods of growth and transformation.

The appointments brought together expertise across leadership, growth strategy and creative capability, providing the business with additional firepower to support both existing and future clients.

Roles Placed

CEO

Head of Growth

Creative Strategist

Impact

By securing experienced consumer and D2C talent, Growth Shop strengthened its leadership capability and expanded its ability to deliver strategic growth support to clients operating in highly competitive markets.

Our consultative approach, sector expertise and focus on quality enabled the business to secure individuals capable of creating immediate value whilst supporting long-term growth objectives.

“Yasha at Cranberry is the first person I call when looking to crack difficult and critical roles. Most groups I've worked with prior to Cranberry fluff up salaries and waste your time pushing hires that aren't the right fit. The Cranberry approach is far more tailored and efficient — highly recommended.”

Mark Patchett, Founder
Growth Shop