John Cotton

Senior eCommerce Director Search

Overview

John Cotton is a leading UK manufacturer and retailer of bedding and home comfort products, with a strong heritage and growing eCommerce presence.

Cranberry Panda was retained to deliver a critical senior leadership hire, supporting the business’s continued digital and eCommerce growth.

The Challenge

John Cotton required a Senior eCommerce Director to lead and accelerate its online strategy.

Key challenges included:

Business-critical leadership role

Required a candidate capable of driving eCommerce growth at a strategic level

Niche experience

Needed a blend of commercial, digital, and operational expertise

Targeted search

Small, competitive talent pool for senior eCommerce leaders

High expectations

Role required both immediate impact and long-term leadership

Our Approach

Operating on a retained search basis, we delivered a highly targeted and consultative process.

This included:

Deep briefing with stakeholders to define the ideal leadership profile
Mapping and headhunting senior eCommerce talent across relevant sectors
Delivering a high-quality, curated shortlist within a compressed timeframe
Managing a structured and efficient end-to-end hiring process

Results

8

CVs delivered within 2 weeks

Role

successfully filled within 5 weeks

Secured

a high-impact senior leadership hire

Roles Placed

Senior eCommerce Director

Impact

Cranberry Panda successfully delivered a senior eCommerce leader to drive the next phase of John Cotton’s digital growth.

Through a focused retained search, we secured a candidate with the right blend of strategic vision and operational expertise, strengthening the leadership team and positioning the business for continued online expansion.