Ocado

Scaling eCommerce Talent in a Complex Hiring Environment

Overview

Ocado is the world’s largest dedicated online grocery retailer, operating a highly advanced eCommerce and logistics platform.

Cranberry Panda partnered with Ocado’s talent acquisition team to provide additional hiring capacity, supporting the delivery of both permanent and contract roles across its eCommerce function.

Ocado logo

The Challenge

Ocado faced several hiring challenges while scaling its eCommerce teams:

Location constraints

Office based in a difficult-to-commute area, limiting accessible talent pools

Contract-heavy hiring

High volume of fixed-term contract roles, reducing candidate availability

Speed requirements

Need to secure talent quickly to support ongoing operations

Volume & variety

Multiple roles across trading, merchandising, design, and leadership

Our Approach

We worked closely with Ocado as an extension of their internal talent team, delivering a targeted and efficient hiring strategy.

This included:

  • Mapping commutable talent pools and identifying candidates open to location constraints
  • Focusing on immediately available candidates for contract opportunities
  • Delivering a mix of permanent and contract talent across multiple functions
  • Streamlining the process to maximise speed and interview conversion rates
Cityscape shot of Paris

Results

26

hires delivered across permanent and contract roles

100%

fill rate across all roles briefed

4

week average time to hire

High

CV-to-interview conversion ratio (1:1.2)

Roles Placed

Head of Online Merchandising

Traffic Manager

Online Trading & Merchandising Manager

Planning & Resource Manager

Buying Manager

Merchandise Planner

Copy Lead

eCommerce Merchandiser

Senior Customer Lead

Buying Executive

eCommerce Manager

Digital Designer

Additional eCommerce & digital roles

Impact

Cranberry Panda enabled Ocado to successfully scale its eCommerce team despite location and contract hiring challenges.

By delivering high-quality, immediately available talent with strong conversion rates, we ensured critical roles were filled quickly, supporting business continuity and ongoing platform performance.