CRM Manager - Healthcare Products Start Up 


£40,000 - £45,000

Central London

Permanent Post, Client Side, Mid-level

£40,000 - £45,000 (Central London)A growing healthcare start-up has an exciting new CRM Manager position available in their Central London team.  You will have full responsibility for building out their CRM & Email Marketing strategy, with your core focus being on maximising customer lifetime value, as well as scope to hire a team further down the line.

About the Company...

This retail brand has recently secured series A funding and have merged with another specialist health care products company.  Their core mission is to improve the lives of people battling long term conditions, with their online platform offering a selection of over 2,000 products.

There is currently a team of 25 people in their London HQ, with more expansion plans.  You will be joining a hardworking, friendly, exciting culture where everyone is hands on and just gets stuck in!  This company will suit someone who thrives in a fast paced start up environment.

About the Role...

Reporting into the Marketing Director, you will have sole responsibility for CRM & Email Marketing.  You will:

  • Manage the end-to-end email campaign process.
  • Take ownership of the CRM Strategy.
  • Drive customer acquisition.
  • Write engaging and creative content and copy for your campaigns.
  • Lead generation activities to maximise customer reach.
  • Customer segmentation (there is very little at the moment).
  • Analysis of CRM campaigns to determine what works and what doesn’t.
  • Based on findings, developing and refining testing and optimisation plan.

About You…

They are looking for someone who is passionate about their mission and who has a solid retail background.  You will have:

  • A proven track record of leading customer led strategies.
  • Previous experience working for a B2C brand (ideally lifestyle, healthcare products).
  • Strong examples of CRM initiatives and campaigns you have worked on.
  • ESP experience – (ideally MailChimp).
  • Segmentation experience.
  • Hands on experience – ideally working in a start-up environment.
  • An eye for beautiful design and targeted copy.
  • Ambitious, self-starter, can do attitude.

Beautiful Benefits…

  • 10% bonus
  • Equity
  • Beautiful offices in a Central London location
  • Unlimited fruit/tea/coffee
  • Weekly team lunches
  • Mini team activities
  • Huge opportunities for personal growth
  • Opportunity to work in an ambitious, hardworking, family feel team

Hi I'm Laura McManus, I manage this role


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