Head of Customer Marketing (US) - Pureplay Fashion 


£90,000 - £120,000

London (Hybrid)

Permanent Post, Client Side, Senior

A unique opportunity to work for one of the biggest names in the Fashion space!

We are excited to be working with this Fashion powerhouse to help them hire for a newly created role on their team, a Head of Customer Marketing (US). This is a pivotal role for the brand as they ramp up their growth in the US market.

You will lead and drive the marketing strategy, across all channels, for the US and work cross functionally with the specialist teams within the Global Marketing team.


About the Role:

  • Work closely with the Head of Trade (US) to understand the brand’s current stance in the US market
  • Develop & lead a go-to-market plan for the US
  • Own the entire customer journey – identify new opportunities to drive awareness and engagement
  • Work closely with specialist marketing teams to develop a customer calendar, specific for the US market
  • Lead end-to-end process including insight, messaging, channel plans and post campaign analysis


About You:

  • +7 years’ experience working in digital marketing
  • A proven track record & understanding of working with the US market is essential
  • Fashion Retail background would be ideal but will look at any ecommerce experience
  • Pureplay background
  • Experience working for a large brand
  • Strong strategic & data driven experience
  • Stakeholder management experience


Apply now or send your CV to laura@cranberrypanda.co.uk

Hi I'm Laura McManus, I manage this role

Principal Consultant



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