Head of Digital Marketing (12-Month FTC)
Salary up to £75000 base
Location: London/Hybrid (3 days in office)
Start Date: Ideally September / early October
A global brand in the building materials and design space is seeking an experienced Head of Digital Marketing to join on a 12-month fixed-term contract.
This is a maternity cover with importance, you will be overseeing the redesign of the company website, supporting a small recently hired team, along with leading the digital marketing function.
What You'll Do
- Lead the digital marketing function globally, overseeing strategy execution across SEO, paid media, social, email, and web.
- Manage and mentor an in-house team, consisting of a Performance Marketing Manager and a Social Media Specialist.
- Own and deliver a complete website overhaul, from internal stakeholder buy-in and budgeting, to defining user journeys and collaborating with agencies across UX, content, CRO, and design.
- Guide SEO strategy in partnership with an agency, ensuring technical health, keyword visibility, and content optimisation with input from R&D and product teams.
- Support paid media strategy, reviewing performance marketing campaigns and global KPIs across search, social, and display.
- Oversee social media direction, with a focus on Instagram, LinkedIn, Facebook, ensuring the brand is consistent, creative, and premium.
- Coordinate email marketing efforts with an agency, evolving the strategy to serve a more global audience and align with CRM and lead gen goals.
- Support occasional visual content creation, including CGIs and brand assets, ensuring all content reflects a high-end, sustainable positioning.
What We’re Looking For
- 8+ years of experience in digital marketing, including 5+ years in a leadership role.
- Strong track record of managing global digital strategies and teams.
- Experience leading website projects from concept through to launch.
- Strategic thinker with hands-on capability, comfortable pitching ideas and managing stakeholders at all levels.
- Confident working with agencies across SEO, email, creative, and development.
- Knowledge of customer journey mapping, CRO, and digital experience best practices.
- Familiarity with content and portal platforms is beneficial.
- A background in B2B or product-based industries is desirable, but not essential.