Head of Digital Campaigns & CRM | DTC Retail
Munich
€70-80k
This is a very exciting opportunity to lead digital campaign planning and CRM for a scaling DTC business.
Why should you join?
- High growth DTC business.
- Work with a fantastic manager, who will support growth and development while giving you ownership and autonomy.
- Excellent leadership team and an ambitious, entrepreneurial culture.
- Opportunity to lead the trading plan campaign strategy across CRM (email & print), as well as META and performance channels.
- International scope - very strong across EU markets and always expanding.
- Exciting business - very fast paced and lots of scope!
- Great for a strong Digital Marketing Manager looking for a step up.
- Hybris set up with 3 days in office and a sociable culture.
The Role
You will be responsible for developing and executing a monthly trading plan campaign strategy, ensuring alignment with seasonal trends and key topics, optimising for KPI’s such as ROAS, CPA, and conversion.
- Lead monthly trading campaign strategy.
- Manage and optimise CRM campaigns (email and print), driving personalisation and effectiveness (and manage the Senior CRM Manager)
- Develop, test and execute META advertising campaigns (with an internal media buyer).
- Implement structured A/B testing strategies to enhance campaigns and engagement.
- Monitor and analyse performance metrics.
You
The skillset below is needed, but this business put a big focus on people and attitude – if you’re hungry, have a growth mindset, want to make an impact - that will go a long way!
- Experience in a DTC business (ideally in the FMCG/beauty space).
- Experience with digital media buying is essential.
- Proven success in Meta advertising, with case studies showcasing ROAS and CPA
- improvements.
- Strong expertise in campaign strategy, A/B testing, and performance marketing.
- Experience in CRM, including email marketing and print campaigns.
- Data-driven mindset, with the ability to translate insights into actionable strategies.
- Excellent project management and organizational skills, with a hands-on, results oriented approach.
- Strong analytical skills with experience in tracking, reporting, and optimizing marketing performance, whilst having previous experience in working with Asana, Tableau is a plus