Head of Digital Marketing (EU) - Global Fashion Brand 

2950MH

£86,000 - £91,000

London

Permanent Post, Client Side, Senior

Head of Digital Marketing (EU) - Global Fashion Brand

London or Paris (Hybrid working)

Up to £91,000 + 25% Bonus

 

A unique and career defining opportunity with a Global Fashion Apparel brand!

 

We are looking for a talented Head of Digital Marketing to lead and drive their growth marketing strategies across Europe. This is a hybrid role encompassing brand marketing and performance/acquisition marketing.

 

You will lead & manage a team of 8, with x5 direct reports - x4 country managers & x1 content coordinator (remote team based in Europe).

 

About the Role:

Working closely with the EU Marketing & eCommerce Director, you will:

  • Define & drive digital marketing strategies across the European markets
  • Responsible for ecommerce traffic and sales through performance marketing channels (PPC, Paid Social, Display, Affiliates, SEO)
  • Drive customer acquisition through top of the funnel campaigns
  • Lead social media strategies including paid social, organic, community management
  • Work closely with regional teams to plan and execute 360 marketing campaigns
  • Build and manage a digital marketing team
  • Reporting and analysis – presenting back to key stakeholders, SLT etc.

 

About You:

  • +8 years’ experience in brand marketing and/or performance marketing
  • D2C background is essential – ideally with a Fashion, Lifestyle or Retail brand
  • Proven track record of driving ecommerce sales & traffic in a global brand
  • Pan EU experience is also essential – you must have worked across multiple markets due to the scope of this role and working with regional teams
  • Strong digital marketing knowledge, especially acquisition and social media management
  • Strong background in brand marketing is preferred
  • Large budget management responsibility

 

They are operating a hybrid working model - 1-2 days per week in the office and the rest from home. This role can be based in London or Paris.

 

Apply now or send your CV to laura@cranberrypanda.co.uk

Hi I'm Laura McManus, I manage this role

Principal Consultant

laura@cranberrypanda.co.uk

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