Digital Marketing & Offline Marketing Jobs - cranberry panda

Marketing Lead - DTC Ecommerce

Written by Rosy Hastrop | Mar 19, 2025 3:29:12 PM

 

A fast-growing DTC ecommerce brand is looking for a Senior Marketing Manager to take charge of their marketing strategy and execution.

 

 

Responsibilities:

  • Owning and implementing the marketing strategy
  • Developing and executing multi-channel marketing campaigns
  • Managing relationships with external agencies, influencers, and brand partners
  • Tracking key performance metrics
  • Keeping the brand culturally relevant
  • Overseeing content strategy, ensuring all creative assets align with brand identity
  • Supporting execution of in-store promotions and activations

 

 

Requirements:

  • A creative and strategic thinker
  • Strong knowledge of social media and content trends
  • Experience in brand marketing and content creation
  • Excellent project management skills
  • Ability to track performance metrics and interpret data
  • Proficiency in Google Analytics, Meta Ads Manager, Klaviyo, Adobe Creative Suite
  • Experience in influencer marketing and sponsorships