Senior CRM Specialist - Multi-brand Online Retailer 


£40,000 - £45,000

London (Hybrid)

Permanent Post, Client Side, Mid Level

Cranberry Panda are delighted to be exclusively representing a fast-growth Multi-brand Online Retailer, who doubled their head count in 2021 and are now looking to drive & scale the ecommerce side of their business. They have an incredible portfolio of products across Lifestyle, Home, Sports, Outdoor and many more sectors. With plans to add new products to their range and exploring new marketplaces & territories, it’s an exciting time to be joining the team!


They are now hiring for a newly created role, a Senior CRM Specialist – this is an amazing opportunity for someone to join the business at the start of their CRM journey, lead and take ownership of the entire CRM strategy & activity and make your stamp on it from day one!


About the role:

  • Responsible for building and driving their CRM strategy from scratch, with support from the Digital Marketing Manager.
  • End-to-end email campaign process – build, test, execute, optimise, report & analyse performance.
  • Working with various key stakeholders across customer service, product and operations.
  • Driving segmentation for different audiences and brands e.g., VIP customers, B2B customers
  • Project management – including the implementation of a new CRM platform
  • Building a B2B outreach program and identifying more opportunities in this area
  • Working with the wider team on data analysis and trends


About you:

  • +3 years’ experience in CRM/Email Marketing
  • Ecommerce background – ideally Retail
  • Experience working on an ESP migration
  • Strong project management skills and an analytical mindset
  • Hands on and willing to get stuck in
  • Experience working in a fast-paced, scale up environment



  • 25 days annual leave + BH
  • Birthday off
  • Team Socials
  • Discounts on Cinema, Travel, Shopping etc.

Hi I'm Laura McManus, I manage this role

Principal Consultant


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