This year has already been a great year in the web analytics world. We have witnessed increasing demands for talented Web Analysts from many of our data driven ecommerce clients. Web Analytics is playing an ever-important role inside digital marketing teams and companies are now fully relying upon analytics to drive growth in their bottom line.
The web analytics sector has also come a long way in the past few years and it’s rapidly changing. It’s a really exciting space to work in and constantly evolving. We have seen new advanced tools flooding the market, continued growth in the Internet of Things (IoT), hype around predictive analytics and innovation around cloud analytics.
Analytics is quickly becoming 'the air companies breathe and the oceans in which they swim,' according to Deloitte’s report Analytics Trends 2015: A Below-the-Surface Look.
Although there have never been as many skilled web analysts as there are today, talented candidates are still very hard to find and especially tough to hire. There are many more web analyst vacancies on the market than there are candidates, making it a very candidate driven market.
This means when a web analyst candidate is looking for a new job they have the luxury to be very selective about which organisation they want to join, particular about the work they want to perform and demanding about what salary they want to earn.
Picture this: a good web analyst candidate will receive on average 3 Linkedin messages a day from employers / recruiters and around 1 headhunt call a week at their desk. When these candidates become active on the job market they can easily collect multiple job offers from different employers at once and will probably get counter-offered by their current employer.
Having been immersed in the world of web analytics recruitment, I have collated some of the most important reoccurring questions candidates will ask before accepting an interview request and even more so, a job offer:
Just remember that installing a web analyst culture in your organisation will certainly bring change. Good change.