Digital Marketing Salaries in Ecommerce: 2019 Edition

In day 2 of our ecommerce salary reviews, it’s time to look at how digital marketing salaries have changed over the last 12 months. We work on fantastic digital marketing jobs across the industry, including performance marketing and email & CRM. For this review, we will be looking only at broader digital marketing roles, from assistant level to CMO!

Digital Marketing salaries by job title

Every year, we look at changes within salary brackets by job title – here’s what the digital marketing respondents showed us…

• Digital Marketing Assistant/Coordinator: £22,000 - £35,000 (2018: £20,000 - £35,000)
• Digital Marketing Executive: £25,000 - £35,000 (2018: £25,000 - £35,000)
• Senior Digital Marketing Executive: £28,000 - £40,000 (2018: £25,000 - £40,000)
• Digital Marketing Manager: £35,000 - £80,000 (2018: £30,000 - £80,000)
• Senior Digital Marketing Manager: £45,000 - £90,000 (2018: £50,000 - £90,000)
• Head of/Director/CMO: £60,000 - £150,000 (2018: £65,000 - £120,000)

We can see some positive changes here, with slight increases at both ends of the salary brackets for many job titles! Does this mean digital marketing professionals have seen an increase in their salaries?

Digital Marketing – has there been salary changes?

65% of digital marketing professionals working in ecommerce have seen an increase in their salary over the last 12 months. 34% told us their salary stayed the same, while only 1% saw a decrease in their salary. In 2018, 30% said their salary stayed the same while 67% had an increase, so there has been a slight change since then.

Why did some salaries decrease?

Now we know what the changes to digital marketing salaries, we want to find out why some respondents did not see an increase in their salary.

 “I didn’t ask for a pay rise.” This is the most common reason from our digital marketing respondents. Of course, it all depends on the current situation of the individual or the company, but is it a subject that is often brushed under the carpet?

“There was no budget for a pay rise.” As mentioned above, a pay rise is completely dependent on the circumstances. If there is no budget for pay rises right now, then people simply won’t ask.

“I haven’t been with the company long enough.” It seems our top 3 answers all link together. Once again, people wouldn’t ask about a pay rise if they’ve only recently joined the company. It could be a conversation that happens 6 to 12 months into the role.

“Budget cuts within the business.” This is the only reason as to why salaries decreased.

Digital Marketing salary expectations for 2019

We’re almost at the end of our digital marketing review for 2019! However, we will wrap up by looking at what our digital marketing respondents expect for the rest of 2019 – will there be exciting pay rises in the pipeline or will things remain the same?

• It will increase: 67%
• I’m not sure: 17%
• It will stay the same: 15%
• It will decrease: 1%

For those who said it will stay the same or decrease, here a few of the reasons…

• No budget for pay rises
• Happy with current freelance rates
• Less investment in digital marketing
• Recently received a pay rise, so will be up for review next year (quite a popular reason!)

Download the 2019 ecommerce salary survey & insights report!

So, that’s it for the 2019 digital marketing salary review. Don’t fear – there will be plenty more digital marketing insights to come. While you wait, why not download a free copy of the full report for all of the industry insights?