Digital marketing recruitment: 2025 marketing salaries by job title

Thinking about a new digital marketing job in 2025? Wondering if your salary reflects the current market? You’re in the right place.

Having recently launched the latest edition of our eCommerce Salary Survey Report, we're here with up-to-date salary benchmarks for digital marketing professionals across the UK. Whether you’re a performance marketer, CRM specialist, SEO lead or Head of Digital, it’s time to see how your pay stacks up.

As digital marketing continues to drive growth in the eCommerce industry, companies are competing harder than ever to attract top marketing talent. So, what does that mean for salaries? We’re breaking down the data by job title, highlighting the trends and giving digital marketing candidates the insights they need to navigate their next career move.

Digital Marketing

• Digital Marketing Assistant: £28,000 - £32,000
• Digital Marketing Coordinator: £28,000 - £35,000
• Digital Marketing Executive: £32,000 - £42,000
• Senior Digital Marketing Executive: £35,000 - £45,000
• Digital Marketing Manager: £45,000 - £65,000
• Senior Digital Marketing Manager: £60,000 - £75,000
• Head of Digital Marketing: £70,000 - £110,000
• Director/CDO: £100,000 - £250,000

Social Media

• Social Media Assistant/Coordinator/Executive: £30,000 - £38,000
• Social Media Manager: £40,000 - £60,000
• Head Of Social Media: £70,000 - £90,000  

CRM/Email Marketing

• CRM/Email Marketing Assistant: £28,000 - £32,000
• CRM/Email Marketing Executive: £32,000 - £42,000
• CRM/Email Marketing Manager: £45,000 - £60,000
• Head Of CRM: £65,000 - £85,000
• Director of CRM: £90,000 - £120,000+

Paid Search & Paid Social

• Paid Search Executive/Specialist: £28,000 - £45,000
• Paid Search Manager: £45,000 - £70,000
• Paid Social Executive/Specialist: £28,000 - £45,000
• Paid Social Manager: £45,000 - £70,000
• Head Of Paid Search: £70,000 - £100,000 
• Head Of Paid Social: £70,000 - £90,000  

Affiliate Marketing

• Affiliate Marketing Executive: £28,000 - £35,000
• Affiliate Marketing Specialist: £35,000 - £40,000
• Affiliate Marketing Manager: £45,000 - £55,000
• Head of Affiliate Marketing: ££70,000 - £100,000

Performance Marketing

• Performance Marketing Executive/Specialist: £28,000 - £45,000
• Performance Marketing Manager: £50,000 - £70,000
• Head of Performance Marketing: £75,000 - £100,000
• Director of Performance Marketing: £90,000 - £150,000 

SEO

• SEO Executive: £35,000 - £40,000 
• SEO Specialist: £38,000 - £45,000
• SEO Manager: £50,000 - £70,000 
• Head Of SEO: £70,000 - £100,000 

Do these digital marketing salary benchmarks match up with your expectations?

If you’re a candidate wondering whether your current salary reflects your value, or an employer unsure if your offer is competitive enough, we’ve got you covered.

Ready to explore new roles? Submit your CV today. Need help finding top digital marketing talent? Send us a recruitment enquiry. For the full picture, download our 2025 salary report below and get all the insights at your fingertips.