How to start your Web & Data Analytics career

Jun 4, 2018 11:20:30 AM

What is required to get you into that Ecommerce Data Analysis job?

Our previous blog post regarding career options was looking at Ecommerce Digital Design roles and what is required to start your career. This time cranberry panda is looking at Ecommerce Data Analysis career options!

Just like any role, it is important to stand out from the rest. Particularly in Data Analysis though, it is crucial to have the right knowledge and skillset to impress your future employers.

You will either need a masters or PHD in the following subjects; Geography, Computer Science, Statistics, Mathematics, Physics or Web Analytics. Although a Web Analyst will not require this, it is essential you have a working knowledge on how to use Adobe Analytics or Google Analytics.

As an aspiring Ecommerce Data Analyst - what role titles are available?

It is a good question, but also difficult! Each company, brand and business will title roles differently subject to the responsibilities included. Ordinarily there is a set number of job roles within Data Analysis and depending on your experience and passions, you can then decide which path to take. But remember (job tip here!) you can build your work history and move between roles in the industry. Just because you have started your career as a Digital Analyst does not mean you cannot progress and move into a different specialism.

Below our Ecommerce Data Analyst pandas have provided a list of the in demand and most heard of job titles:

  • Web Analytics
  • Conversion rate Optimisation
  • Data Analytics
  • Business Analytics
  • Econometrician
  • Digital Analyst
  • Data Scientist
  • Marketing Analyst
  • CRM Analyst

What do I need to be noticed for these positions and what can I expect from a starting salary onwards?

To be noticed for a position, especially if you are fresh out of University, depends entirely on your practical skill set. In the Ecommerce Data Analyst industry, there is a lot of chatter with what programming tool is better to have on your CV. However, at this current time Python is deemed to be the most essential - they are even starting to teach children coding in school. It is always good to keep an idea on what the discussion is regarding programming languages (an employer will expect you to know the trends!). Professionals are constantly updating coding language to make it quicker, more efficient and the newest trend.

The main technical set that most analysts will need to know would be;

  • an analytical software: such as Google Analytics or Adobe Analytics
  • a programming language: this can range from a huge list, but R and Python are generally deemed the most well known
  • The most basic data analysis can be done with Excel, and companies will notice straight away how junior someone is if they don’t even know how to use Excel

This is the part that will be a major influence as to whether we accept a role or not – salary!

  • Web Analyst (Junior): £30k - £45k
  • Web Analytics Manager: £45k - £80k
  • Conversion Rate Optimisation Executive: £30k - £40k
  • Conversion Optimisation Manager: £55k - £90k
  • Data Scientist: £45k - £60k
  • Senior Data Scientist: £60k - £80k
  • Head of Data: £80k+

Remember: salary will depend on the size of the company and your title! A smaller company may give you a higher title and pay more because more of the responsibility will fall to you alone. A larger company with more reach, progression and staff will adjust your salary and title accordingly.

It is now skill time…

Employers will see a “good Ecommerce Data Analyst” as someone with a scientific or statistical master’s degree and has solid experience with using various amounts of programming tools and languages. However, a candidate will be an exceptional candidate, when they can translate the data into “English” and produce insights that then the company can use. This is a skill that can be hard to come by and can be very vital for businesses, so they can understand the process.

In addition to this, most companies are different with what programs they use in house, and they would generally hire an analyst who has experience with the program that they have already implemented.

Need more advice, then give us a call!

There are many avenues in Ecommerce but as a Data Analyst the right direction is crucial. Time is very valuable, especially when it comes to making the most of your education, skill set and ensuring your CV reflects that in your role choices.

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