Following on from our first post covering tips for design and creative professionals in ecommerce, we continue with part two of our miniseries. Today, we want to look at the skills required to really make your mark. Are there any assets a candidate can promote to stay ahead of the game?
With the customer always in mind, designing accessible and functioning user interface is incredibly important. However, you can’t roll out an idea to enhance user experience without consumer insight.
Our creative panda, Yasmin, knows all about this when it comes to ecommerce sites. “The design has to be responsive. Sites are measured on design and function, which demonstrates if the customer is in mind at all times. As a designer, you should show curiosity in discovering and designing the best UX to really set you apart.”
As Yasmin points out, you should show the employer your passion for finding new ways to carry user experience forward. Approach the website as a customer, and treat it as a normal shopping experience. You will then be aware of the customer experience, and have insight into what you could offer to improve.
Sharing the skills of the design team will show you understand exactly what’s needed to achieve a great customer experience. The UX designer might not have the most advanced HTML skills, so be willing to learn and participate with the HTML coders. Communicating across departments will ensure a seamless user experience design.
Creative designers enjoy being broad in what they do. After all, creative control and progression is coveted in the world of design.
It’s time for another breather! After your little break, head on over to the final part of our design and creative miniseries.