If your brand sells on Amazon, chances are you’ve already felt the pressure of standing out in a crowded marketplace. With competition fiercer than ever and advertising on Amazon becoming increasingly sophisticated, one role is rising in demand across the board: the Amazon PPC Specialist.
At Cranberry Panda, we’ve seen a noticeable increase in requests for this niche role. It’s clear that companies are waking up to the fact that optimising Amazon ads is critical for visibility, conversions and long-term success. So, what exactly does an Amazon PPC Specialist do, and how do you hire the right one for your business?
In simple terms, they manage and optimise paid advertising campaigns on Amazon. But it’s more strategic than just choosing a few keywords and running ads. A skilled PPC specialist will:
In short, they help you spend smarter and scale faster.
Amazon advertising isn’t one-size-fits-all, so hiring the right person means digging deeper than just a strong CV. Here’s what to focus on:
Whether you’re in fashion, health supplements, pet care or luxury skincare, your ideal hire should understand the nuances of your industry. Someone with proven wins in your product category will already know the common pitfalls and which strategies tend to work best.
Top tip: Ask for specific campaign examples — what was the objective, how did they improve performance and what were the final results?
Your candidate should be hands-on with Amazon’s own platforms (like the Campaign Manager) and familiar with third-party tools like Helium 10, Sellics or Perpetua. These tools allow for deeper analysis and more efficient management, which becomes crucial as your product range grows.
Good Amazon PPC specialists don’t just run ads. They’re constantly analysing to examine trends and get the most out of the budget. Look for someone who can turn numbers into actions, identify underperforming SKUs and spot new keyword trends before your competitors do. The ability to interpret data and act on it is what separates a good hire from a great one.
This role often sits between marketing, commercial and product teams. Your ideal candidate needs to be a strong communicator who can align PPC strategies with broader brand goals. They should be able to explain campaign performance clearly to stakeholders who aren’t deep in the data.
Amazon's algorithms change regularly, so yesterday’s top tactic might not work tomorrow. Seek candidates who are curious, willing to test, and ready to adapt. Ask how they stay ahead of platform changes and what they’ve done differently in the past six months.
The Amazon PPC Specialist role isn’t just a trend. It’s a clear response to how online shopping behaviours and advertising strategies are evolving. As consumer search shifts toward retail platforms like Amazon, eCommerce companies need to ensure they’re not just present but competitive.
At Cranberry Panda, we’re helping brands find Amazon PPC talent that fits their unique needs — whether that’s scaling DTC beauty products or expanding internationally. If you're thinking about adding this crucial role to your team, we're ready to help you find the perfect match. Click below to get started!