Web Analytics Jobs: 2023 Salary Benchmarks

What are the 2023 salary benchmarks for Web & Data Analytics jobs? Well, we have the answers! 

Having launched the 2023 eCommerce salary survey & insights report, the insights are more revealing than ever before! They have allowed us to delve into the many eCommerce specialisms and the salaries offered for these roles. 

This time, we will be focused on all things Web & Data Analytics! These are important benchmarks for both candidates and employers. Job seekers should know what they are worth, while employers need to offer a salary that attracts the very best. 

Web Analytics Jobs

• Web Analyst: £40,000 - £55,000 (Last Year £38,000 - £50,000)
• Web Analytics Manager: £65,000 - £95,000 (Last Year £50,000 - £90,000)
• Lead/Head Of Web Analytics: £90,000 - £150,000 (Last Year £90,000 - £150,000)

Conversion Rate Optimisation Jobs

• Conversion Rate Optimisation Executive: £38,000 - £50,000 (Last Year £35,000 - £45,000)
• Conversion Rate Optimisation Specialist: £50,000 - £70,000 (Last Year £46,000 - £65,000)
• Conversion Optimisation Manager: £65,000 - £95,000 (Last Year £65,000 - £90,000)

Data Analytics Jobs

• Data Analyst: £45,000 - £60,000 (Last Year £40,000 - £55,000)
• Senior Data Analyst: £65,000 - £75,000 (Last Year £60,000 - £70,000)
• Data Analytics Manager: £65,000 - £90,000 (Last Year £60,000 - £90,000)
• Head Of Data: £90,000 - £130,000 (Last Year £85,000 - £120,000)

Data Science Jobs

• Data Scientist: £50,000 - £65,000 (Last Year £45,000 - £65,000)
• Senior Data Scientist: £75,000 - £90,000 (Last Year £70,000 - £90,000)
• Head Of Data Science: £95,000 - £120,000 (£100,000 - £120,000)

Customer Insight Jobs

• Customer Insight Manager: £50,000 - £80,000 (Last Year £45,000 - £80,000)
• Head Of Customer Insight: £90,000 - £120,000 (Last Year £90,000 - £110,000)

Does your Web & Data Analytics job offer these salaries?

If it's time for a change, submit your CV or an enquiry to arrange a chat! For more salary benchmarks and eCommerce insights, click below to download the full report.