Web Analytics Jobs: 2025 salary benchmarks by job title

Curious about the latest web analytics salary trends in eCommerce? You’ve landed in the right place. We're breaking down the 2025 salary benchmarks for web and data analytics professionals - roles that continue to be vital to eCommerce success.

With data-driven decision-making at the heart of digital growth, analytics teams are more essential than ever. That’s why our annual eCommerce salary report dives deep into what these roles are really earning - and whether those numbers are keeping up with expectations.

Whether you're eyeing your next move or hiring in this space, these salary benchmarks will help you stay competitive and informed. So, how do your numbers stack up in 2025? Let’s find out.

Web Analytics salaries by job title

Web Analytics

• Web Analyst: £40,000 - £60,000 
• Web Analytics Manager: £68,000 - £90,000
• Head Of Web Analytics: £90,000 - £110,000 

Conversion Rate Optimisation

• Conversion Rate Optimisation Executive: £38,000 - £45,000 
• Conversion Rate Optimisation Specialist: £45,000 - £60,000 
• Conversion Optimisation Manager: £60,000 - £85,000  
• Head of CRO: £100,00 – £135,000

Data Analytics

• Data Analyst: £45,000 - £60,000 
• Senior Data Analyst: £65,000 - £75,000
• Data Analytics Manager: £65,000 - £90,000
• Head Of Data: £90,000 - £130,000

Are you earning what you should in your Web & Data Analytics role?

If your salary doesn't match up with the latest 2025 benchmarks, it might be time to explore your options. And if you're an employer wondering whether your offer is competitive enough to attract top analytics talent, we’ve got you covered, too.

Ready for a change? Submit your CV to chat about new opportunities, or get in touch to discuss your hiring needs. For the full picture, download our 2025 eCommerce salary report below!