Web Analytics Jobs: Salaries in 2022

Web Analytics jobs continue to be an integral part of an eCommerce team. Customer behaviour changed so much during and after the pandemic. Understanding this is the key to success, meaning those within analytics have a big task on their shoulders.

Are their salaries reflecting this? As revealed in our 2022 eCommerce salary survey & insights report, salaries have seen a big change in the last year. To attract the best talent, employers must keep up with these trends. So, here are the 2022 salary benchmarks for web analytics job titles.

Web Analytics Jobs

• Web Analyst: £38,000 - £50,000 (2021: £35,000 - £50,000)
• Web Analytics Manager: £50,000 - £90,000 (2021: £45,000 - £85,000)
• Lead/Head of Web Analytics: £90,000 - £150,000 (2021: £80,000 - £150,000)

Conversion Rate Optimisation Jobs

• Conversion Rate Optimisation Executive: £35,000 - £45,000 (2021: £32,000 - £45,000)
• Conversion Rate Optimisation Specialist: £46,000 - £65,000 (2021: £40,000 - £60,000)
• Conversion Rate Optimisation Manager: £65,000 - £90,000 (2021: £60,000 - £90,000)

Data Analytics Jobs

• Data Analyst: £40,000 - £55,000 (2021: £40,000 - £55,000)
• Senior Data Analyst: £60,000 - £70,000 (2021: £55,000 - £70,000)
• Data Analytics Manager: £60,000 - £90,000 (2021: £55,000 - £80,000)
• Head of Data: £85,000 - £120,000 (2021: £80,000 - £120,000)

Data Science Jobs

• Data Scientist: £45,000 - £65,000 (2021: £40,000 - £65,000)
• Senior Data Scientist: £70,000 - £90,000 (2021: £70,000 - £90,000)
• Head of Data Science: £100,000 - £120,000 (2021: £90,000 - £110,000)

Customer Insight Jobs

• Customer Insight Manager: £45,000 - £80,000 (2021: £45,000 - £70,000)
• Head of Customer Insight: £90,000 - £110,000 (2021: £80,000 - £100,000)

Does your Web Analytics salary match?

Do these Web Analytics job benchmarks meet your expectations? If they don't, you might be earning more elsewhere. We're always here to discuss these benchmarks in more detail, so do submit your CV or an enquiry to arrange a chat! You can also download the full 2022 report below to discover more insights.