Have Web & Data Analytics salaries increased in 2018? This week, we are going to focus on each of our ecommerce specialisms, to determine how professionals working in this space are doing when it comes to salaries and opportunities! Using our 2018 ecommerce salary survey & insights report, we are going to look at the highlights of each specialism and will hopefully see some positive changes in the industry!
As the title suggests, we are going to kick off with Web & Data Analytics professionals - this post covers those working in Web Analytics, Data Analytics, Conversion Rate Optimisation, Data Science and Business Intelligence.
To get a greater idea of Web & Data Analytics salaries in ecommerce, we will first look at the job titles of our respondents and how the average salary ranges have changed.
Some positive changes here! Web Analysts have seen the upper end of the average salary brackets increase, as have Web Analytics Manager’s after seeing a decrease in 2017. Meanwhile, Lead/Head of Web Analytics professionals have not seen any change this year.
Data Science professionals have also seen some increases; however, Data Analysts have seen a decrease on both ends of the average salary bracket. Senior Data Analysts and Data Analytics Managers meanwhile have seen phenomenal growth in their average salary brackets! Business Intelligence professionals have also seen growth, particularly Business Intelligence Manager’s and Heads of department!
(Full salary benchmarks across the ecommerce industry can be found in our 2018 report.)
77% saw their Web & Data Analytics salary increase
So, it looks like it has been another good year for Web & Data Analytics salaries! While 80% of our 2017 Web & Data Analytics respondents saw an increase, this isn’t a dramatic drop.
There has been a 1% increase of those who saw their salary remain the same, while 3% saw their salary decrease (2% more than in 2017.) Let’s look at some of the reasons for this, according to our respondents…
57% of our Web & Data Analytics respondents expect a pay rise in the next 12 months…down from 69% in 2017. 29% expect their salary to stay the same, which corresponds with the 49% of professionals who have been in their role for less than a year – perhaps they feel they need to really make their mark in a role before discussing a pay rise.
14% aren’t sure of how their salary will change in the next 12 months. Let’s look at some of the reasons for those who don’t expect a pay rise or aren’t quite sure…