Job ID: 37228
We are representing a leading retail organisation specialising in health and wellness products in a search for a senior digital leadership role overseeing operations across the UK and Ireland. This is a significant opportunity for an experienced digital executive to drive growth and innovation at one of the sector’s most recognised brands.
The role focuses on shaping and executing the digital vision for the UK and Ireland. The successful candidate will be responsible for managing the region’s digital performance, including profit and loss, and developing strategies to optimise customer experience and commercial outcomes across online and omnichannel platforms. As a key part of the leadership team, this individual will influence broader business decisions and collaborate closely with cross-functional departments such as product development, technology, marketing, retail, and supply chain.
Day-to-day responsibilities include translating overall group digital strategies into practical, commercially focused UK and Ireland trading plans. The role entails managing a team of approximately 30 professionals, providing clear leadership and accountability while fostering a culture of pace, discipline, and innovation. The incumbent will oversee digital trading on web, mobile apps, and marketplace channels—that includes promotional activity, trading calendars, and peak trading periods. Collaborating with colleagues across various functions, they will ensure digital channels are optimised, competitive, and aligned with the organisation’s growth ambitions. Using data-driven insights and a test-and-learn approach, they will continuously seek performance improvements and enhance the customer journey, creating a seamless experience across all touchpoints.
This position offers the chance to lead digital transformation, accelerate revenue growth, optimise margins, and influence strategic direction at a dynamic organisation dedicated to health and wellness. The successful leader will have the opportunity to impact not only digital metrics but also workplace culture and customer loyalty through innovative initiatives and effective operational management.
Ideal candidates will demonstrate senior-level experience leading digital teams within fast-paced, high-growth retail or eCommerce environments. A deep understanding of digital trading, performance marketing, customer relationship management, and complex eCommerce platforms is essential. Proven success in delivering revenue and profit targets, along with strong analytical skills to turn data into actionable insight, is crucial. Candidates should also possess excellent leadership capabilities, experience working cross-functionally, and a bias for rapid, strategic decision-making. Exposure to product and engineering-led organisations, coupled with a passion for experimentation and innovation, will be viewed favourably.
This is a unique chance for a forward-thinking digital leader to shape the future of online and omnichannel growth for a well-established brand. Applications are encouraged from individuals seeking a strategic role where they can make a measurable impact, drive innovation, and enhance customer experiences at scale. Competitive salary, performance-based bonus, generous holiday allowance, staff discounts, wellness benefits, and a supportive culture of wellbeing are all part of the package, reflecting the organisation’s commitment to its people.
Recruitment Consultant: Yasha Mirsamadi yasha@cranberrypanda.co.uk