Job ID: 38243
Location: Central London
Package: As this is a newly created role, we are exploring the market at different experience & salary levels
We’re partnering with an established international consumer business to appoint a Group Digital Marketing Director into a newly created, senior leadership role.
This is an opportunity to shape digital growth strategy across multiple European markets, working closely with senior leadership to identify commercial opportunities, improve customer acquisition efficiency and accelerate the adoption of successful marketing initiatives.
The business has an established customer base, multiple routes to market and significant opportunities to unlock further growth through digital acquisition, customer engagement and marketing innovation.
This is not a traditional digital marketing leadership role.
This is a senior, Group-level appointment with board-level exposure and reporting responsibilities, influencing and shaping digital growth strategy across multiple European markets.
Importantly, the role does not carry direct line management responsibility. Instead, you’ll work collaboratively with local marketing and commercial leadership teams, influencing strategy, sharing expertise and driving the adoption of successful initiatives across the business.
We’re looking for a genuine digital marketing expert who brings deep channel knowledge alongside an understanding of how digital fits within a broader customer acquisition and growth strategy.
Success will require someone who combines strong technical expertise with commercial judgement, analytical capabilities and the credibility to influence senior stakeholders.
You’ll have the autonomy to identify opportunities, develop initiatives and bring them to life, combining strategic thinking with a practical, hands-on approach.
Identify and develop digital growth opportunities across multiple European markets, with a particular focus on customer acquisition and performance optimisation.
Partner with senior commercial and marketing leaders to improve acquisition efficiency, conversion, retention and customer lifetime value.
Evaluate existing digital marketing activity, identify opportunities for innovation and support the development of new acquisition channels.
Bring deep expertise across digital channels, including paid search, SEO, paid social and conversion rate optimisation.
Understand how digital marketing complements wider acquisition channels and customer journeys to maximise commercial performance.
Design and support marketing experiments, using data and commercial performance to inform investment decisions.
Establish meaningful performance benchmarks and share successful approaches across different markets.
Support local teams with digital strategy, agency effectiveness, budget optimisation and customer journey improvements.
Translate digital marketing performance into clear commercial recommendations for Group leadership and board-level stakeholders.
We’re looking for an experienced B2C digital marketing leader with deep expertise in customer acquisition, performance marketing and digital growth.
You’ll ideally bring:
Significant experience leading digital marketing and performance acquisition strategies within established consumer businesses.
Deep expertise across paid search, SEO, paid social, conversion optimisation and digital customer journeys.
A proven track record of scaling digital acquisition, improving marketing efficiency and delivering measurable commercial growth.
Strong understanding of customer acquisition economics, CAC, LTV, attribution and marketing ROI.
Broader knowledge of offline and partnership-led acquisition channels, understanding how digital complements the wider marketing mix.
Experience operating within complex, multi-market or international organisations, navigating multiple stakeholders and differing commercial priorities.
Previous leadership experience, with the ability to influence and deliver results through collaboration rather than direct line management.
The credibility and gravitas to engage senior executives, challenge existing thinking and shape commercial strategy.
A hands-on, proactive approach with the ability to identify opportunities, prioritise effectively and drive initiatives independently.
Experience within subscription or recurring revenue businesses would be particularly advantageous, especially where customer acquisition, retention and lifetime value are central to the commercial model.
We’re open to candidates from a range of B2C sectors, provided they bring genuine depth in digital marketing alongside the broader commercial perspective required for a Group-level leadership role.
This is an opportunity to step into a senior, highly visible Group role, shaping digital growth strategy across multiple European markets.
Rather than managing a large centralised team, your impact will come from your expertise, commercial insight and ability to influence how different businesses approach digital growth.
You’ll work closely with senior executives, have exposure at board level and play a central role in identifying, developing and scaling commercially valuable initiatives.
This opportunity will particularly appeal to established digital leaders who are motivated by strategic influence, international exposure and commercial impact rather than the size of the team reporting to them.
Interested in learning more?
Please apply directly
Recruitment Consultant: Yasha Mirsamadi yasha@cranberrypanda.co.uk