Paid Advertising Manager | Sports Retail

Job ID: 38211

Paid Advertising Manager | Global Retail Brand
London | 5 days office based
£50–60k + performance bonus
I’m working with an established retail brand, known for bold, disruptive marketing, creative campaigns and high-profile partnerships across fashion, sport and culture.
Operating in over 70 countries, they’re now entering an exciting new phase of growth, including expansion into the sports and fitness market.
They’re looking for a Paid Advertising Manager to take ownership of their global paid media strategy, building on an already successful approach while bringing fresh ideas, creative thinking and new opportunities for growth.
This is a hands-on role for someone who loves being in the detail. You’ll be directly managing, testing and optimising campaigns, making daily decisions on performance and investment rather than overseeing agencies.
It’s also a role where creative thinking is just as important as technical expertise. You’ll need to understand what captures attention, what makes people stop scrolling and, importantly, what converts.
Why this role?

• Take full ownership of paid advertising across Meta, TikTok, YouTube and Google, with the freedom to shape the strategy and influence investment.
• Join a globally established brand known for thinking differently, with exciting partnerships, disruptive campaigns and ambitious growth plans.
• Play a key role in expanding the brand’s reach across new audiences, particularly within sports and fitness.
• Work closely with the in-house creative team and UGC creators, shaping the content, hooks and messaging that drive performance.
• Build on an already successful strategy, with the opportunity to test new approaches, challenge existing thinking and identify further growth opportunities.
• Join a growing, founder-led business where you’ll have autonomy, visibility and the chance to make an impact.

What you’ll be doing

• Own paid advertising across Meta, TikTok, YouTube and Google, from strategy through to hands-on campaign management and daily optimisation.
• Get into the detail of campaign performance, testing, analysing and adjusting activity to improve results.
• Shape the creative direction of paid campaigns, developing briefs and ideas that connect with different audiences.
• Work directly with UGC creators and the in-house content and design teams to develop, test and scale high-performing ads.
• Identify opportunities to improve channel performance, drive brand awareness and increase customer acquisition across international markets.

What we’re looking for

• Strong, current hands-on experience managing paid advertising campaigns, particularly across Meta and TikTok, alongside Google and YouTube.
• Someone who enjoys being in the platforms, managing campaigns themselves rather than directing agencies.
• A strong creative eye, with the ability to identify what makes content engaging and what makes it convert.
• Experience developing and briefing paid creative, ideally including UGC.
• Commercially minded, analytical and confident making decisions based on performance data.
• Someone proactive, curious and full of ideas, who enjoys testing, learning and taking ownership.
• Experience across consumer brands, Ecommerce, startups, SMEs or agencies would all be relevant.

Benefits

• £50–60k + performance-related bonus
• 33 days’ holiday
• Private healthcare
• Pension and staff benefits
• International exposure within a growing global business

If you’re a Paid Advertising Manager who enjoys getting stuck into the platforms, loves the creative side of performance marketing and wants to take ownership of paid media for a global brand, I’d love to hear from you.
Drop me a message or email me to find out more!

Recruitment Consultant: Jade Watson jade@cranberrypanda.co.uk