Trade Marketing Manager | FMCG Brand

Job ID: 37773

Trade Marketing Manager | FMCG Brand
London/Hybrid, 2 days onsite
£50-60k + bonus
I’m working on a Trade Marketing Manager role for an established FMCG brand going through a major period of growth and change.
This is a new role with plenty of freedom to make it your own. There isn’t an existing trade marketing function or a set way of doing things, they want someone who can come in, spot the opportunities and build it.
Sitting between Marketing and Sales, you’ll take everything happening across the brand and turn it into activity that works for retailers and gets customers buying. That could mean creating better POS, launching a sampling campaign, improving how products show up in-store or giving Sales the tools they need to win more support from retailers.
Why this role

• Established FMCG business with strong heritage, but a much more ambitious and modern direction
• Brand-new role with the opportunity to build the trade marketing approach from the ground up
• Freedom to bring ideas to the table and turn them into activity
• Chance to make a visible difference across some of the business’s most important retail partners
• Broad role covering in-store activation, POS, sampling, promotions, events and retailer communications
• Close exposure to Marketing, Sales, Category and senior leadership (the people are a big selling point!)
• Growing marketing team with new people, ideas and investment coming into the business.
• Longer-term opportunity to support the brand’s move into wholesale and grocery

What you’ll be doing

• Building the trade marketing plan and deciding where the biggest opportunities are
• Coming up with ideas to help the brand stand out and sell more through retail partners
• Creating campaigns across POS, sampling, promotions and in-store activation
• Leading the rollout of a new brand identity across retail touchpoints
• Working with Sales to understand what is happening in stores and where they need more support
• Creating materials and campaigns to support new product launches
• Helping retailers and their teams understand the products and how to sell them
• Supporting independent retailers alongside larger national accounts
• Managing retailer communications across online and offline channels
• Working with creative agencies and suppliers to bring ideas to life
• Managing the trade marketing budget and making decisions about where it will have the most impact
• Supporting major consumer and trade events

What we’re looking for

• Experience in trade, shopper, retail or customer marketing
• FMCG or a similar consumer brand background
• Someone who understands POS, retail activation and how Marketing can support Sales
• Comfortable coming up with ideas as well as making them happen
• Confident working with lots of different people and able to hold their own with senior stakeholders
• Commercially minded and interested in what will drive sales, not just what looks good
• Comfortable working independently without lots of existing processes or structure
• Someone with the drive to build something and make a name for themselves
• Experience doesn’t need to come from a large grocery brand, but you’ll need to understand how products are marketed and sold through physical retailers
• You don’t need to tick every box, but you do need enough experience to know where to start

Logistics

• Hybrid working, 2 days per week in the London office
• Some travel to retailers, company sites and events will be required
• Occasional weekend work around major events

Recruitment Consultant: Jade Watson jade@cranberrypanda.co.uk