Lead Data Analyst
£60,000 - £70,000
UK-based - remote with some travel to London
We’re looking for a Lead BI Analyst with strong DTC eCommerce experience to work for a eCommerce consultancy who are building a proprietary business growth platform.
Scope of Work:
- Customer & Order-Level Data Analysis – Identify patterns in customer behavior, order frequency, retention, and product mix to diagnose key growth levers.
- Business Metrics Diagnosis – Build a structured root cause analysis framework that helps brands understand what’s driving or blocking scale (e.g., product mix efficiency, retention trends, discount impact).
- Light Financial Analysis – Incorporate key profitability signals (COGS, contribution margin, discounts) to ensure recommendations are commercially sound.
- Blended Marketing Insights – Surface insights at the business level with a light marketing lens (e.g., CAC, efficiency trends across channels).
- Actionable Workflow Development – The output must be a structured and repeatable process for diagnosing DTC brand performance, not just ad hoc insights.
Ideal Candidate:
- Deep DTC eCommerce Experience – Understands how order-level, customer cohort, and retention trends impact scale.
- BI & Data Fluency – Comfortable structuring and analyzing business performance data rather than purely marketing or financial data.
- Pattern Recognition & Root Cause Thinking – Can spot trends quickly and design a framework that helps businesses consistently diagnose their growth blockers.
- Tool Proficiency – SQL, Looker, Power BI, or similar tools to rapidly extract and visualize insights.
- Fast Execution & Clear Thinking – Can move quickly to develop a structured approach for ongoing analysis.