Digital Marketing & Offline Marketing Jobs - cranberry panda

CRM Manager - Wellness Brand

Written by Laura McManus | Mar 27, 2024 2:26:08 PM

This is a fantastic opportunity for a CRM Manager to join a fast-growing wellness brand in London!

 

This retailer has secured investment from some exciting backers, to help accelerate their growth on a global scale and this is one of their key hires! It will be a very hands on role to begin with but their is future scope to build your own team and department.

 

You will join a small but growing team of 30 people and work in a high-performance culture. A passion for the wellness space is a MUST!

 

About the role:

  • Ownership of their CRM Channel and strategy.
  • Work closely with their email marketing agency to execute technical CRM improvements.
  • Own and manage the CRM content calendar, working closely with internal teams to launch weekly campaigns via Klaviyo platform.
  • Set up and implement advanced segmentation to target relevant customers.
  • Carry out A/B testing to optimise email content, send times, subject lines etc.
  • Reporting and analysing campaign performance, making recommendations for improvements.

 

About You:

  • +3 years experience working in a CRM/Email Marketing role
  • Previous retail, wellness, eCommerce experience
  • Passion for health & wellness is essential
  • ESP experience - ideally Klaviyo
  • Ability to work in a high-performance, fast-paced start-up and thrive!
  • Strong analytical skills and high attention to detail

 

Apply now or send your CV to laura@cranberrypanda.co.uk