The time has come to wrap up our design and creative jobs miniseries, focusing on the many specialisations one can follow within ecommerce. If you’ve been following this one, you’ll know it’s curtain call for our focus on design and creative roles.
We have focused mainly on skill and tips to stand out, but is there even more to offer? Of course there is…the panda never stops!
You’d be forgiven for thinking yes. After all, ecommerce is primarily an online industry. However, there are more ways to interact with the customer with your online offering as the basis. Omnichannel marketing should be embraced, so you can integrate your designs with the help of the offline teams.
It may be your job to design a user experience that teeters between the online and offline worlds. You want to design something that not only brings customers to ALL channels, but keeps you in their mind. Designing visual offline campaigns is important, so demonstrate your understanding of this. Prioritise your digital offerings, especially in an ecommerce environment. However, you can still assist offline teams in translating the brand offline. If a customer, new or existing, sees billboards or magazine publications that stand out, it can bring them to the online store.
Show in your work how presence of the brand is key, both online and offline. You might not have offline duties, but showing you understand them will garner favour.
As we said, the importance of working with the offline teams is major. You all want your brand to flow, so be willing to work with others. The end goal, online and offline, is to attract the customers and keep them.
The brand has to be seamless, so the design funnels through to the customers. They like familiarity in a brand, and seeing the creativity both online and offline will create some rapport.
Working closely with other teams will ensure your design is optimised well. What innovations can stand out?
Why not study the many ways design can flow both online and offline, and approach a potential role full of ideas? The employer will want innovation, and ideas to create a stand out brand.
Take a little look at the latest digital design and UX/UI design jobs