In the fast-paced world of eCommerce, a strong user experience (UX) is no longer a “nice to have” - it’s essential for driving conversions and customer loyalty. But what happens when your in-house design team lacks the niche skills needed to tackle new challenges?
That’s where contract designers come in. With their specialized expertise, they can take your digital design game to the next level. Here’s how eCommerce businesses can make the most of contract designers, with tips from our eCommerce recruitment experts in digital design!
Before bringing in a contractor, identify the gaps in your current design team. Are you struggling with accessibility design? Need expertise in motion UI for product demos? Or perhaps you want to introduce interactive 3D elements to your site? Contract designers often specialise in these areas, making them perfect for bridging the gaps.
Cranberry Panda Tip: Create a detailed project brief that outlines your needs - contractors are most effective when they know exactly what you’re looking for.
Contract designers typically bring experience from various industries, giving them fresh perspectives that can set your eCommerce brand apart. For example, a contractor who has worked on gaming interfaces might bring innovative ideas to your mobile app design.
Cranberry Panda Tip: When interviewing candidates, ask about their most creative projects and how they’ve solved unique UX challenges in the past.
Want to experiment with AR shopping features or voice navigation? Contractors are ideal for testing the waters with cutting-edge UX trends. They bring the technical know-how to implement these features on a project basis, helping you innovate without committing to permanent hires.
Cranberry Panda Tip: Start with a small project to test a contractor’s compatibility with your team before scaling their involvement.
One overlooked advantage of hiring contract designers is the knowledge transfer they bring. Whether it’s new tools, workflows or design trends, your in-house team can learn a lot from collaborating with specialists.
Cranberry Panda Tip: Encourage open collaboration between contractors and your full-time team—this way, you’ll gain long-term benefits even after the project wraps up.
The eCommerce landscape changes fast, and contract designers allow you to stay agile. Whether you need a quick site refresh for the holiday season or an emergency redesign after a rebranding, contractors can step in and deliver results on a tight timeline.
Cranberry Panda Tip: Build a network of trusted freelancers so you’re always ready to bring in top talent when you need it most.
By tapping into the niche skills of contract designers, eCommerce businesses can stay ahead of trends, overcome design challenges, and create user experiences that convert. Ready to strengthen your team? Let Cranberry Panda help you find the perfect contractor to elevate your eCommerce platform!