In this day and age, you fight to acquire new customers, and work harder than ever to keep them. You spend hours,and allocate budget, to building and maintaining your community.
Sure, it's all about enhancing the customer experience, but is there really any value in content marketing? And what exactly does brand loyalty mean - and look like - today? How are other brands embracing this "post-email" world, and just how much value does email still have when it comes to real interaction?
Combine the above questions with some of the industry's most inspiring talent and what do you get? You get Commerce Futures' The Art of Retention event.
These fine digital marketing folk will be sharing their thoughts and insights on the art of retention at the RSA, London, from 8:20am to 12:30 pm:
This event is a must-attend for eCommerce, Content & CRM & Customer Experience leaders as well as Heads of Digital and Chief Executives.
Ready to sign up and save your spot? Make your way to Commerce Futures' event page, and follow their Twitter account for exciting updates.