In this day and age, you fight to acquire new customers, and work harder than ever to keep them. You spend hours,and allocate budget, to building and maintaining your community.
Sure, it's all about enhancing the customer experience, but is there really any value in content marketing? And what exactly does brand loyalty mean - and look like - today? How are other brands embracing this "post-email" world, and just how much value does email still have when it comes to real interaction?
Combine the above questions with some of the industry's most inspiring talent and what do you get? You get Commerce Futures' The Art of Retention event.
The Art of Retention
These fine digital marketing folk will be sharing their thoughts and insights on the art of retention at the RSA, London, from 8:20am to 12:30 pm:
- Paul Sulyok - Founder & CEO, Green Man Gaming
- James Fairbank - Head of Brand Marketing, Rapha Racing Ltd
- Matthew Henton - Head of eCommerce, Moss Bros Group Plc
- Steven Irwin - Director of eCommerce, SiS (Science in Sport)
Who should attend?
This event is a must-attend for eCommerce, Content & CRM & Customer Experience leaders as well as Heads of Digital and Chief Executives.