It's time to put PR into the power of marketing!
PR, or public relations, is in no way a new concept...that's a given. But, how does it marry with digital eCommerce and marketing campaigns? In 2022, you can still embrace the power of PR!
At Cranberry Panda, we have recently added PR, Partnerships and Comms to our digital marketing jobs offering. While not traditionally online, all of these channels can be used within online retail.
In the age of digital, you might assume social media is the best way to reach you're intended audience. However, really getting to the right people means it is more powerful to combine channels to spread your message.
Of course, different channels work for different companies. It might be your audience are solely online. However, traditional PR doesn't need to be ignored. Getting the brand message and product out to a wider audience, using a more factual and 'thought leadership' approach, is a great tool indeed!
Assembling a PR task force is an important part of the journey. You will want a team who understands the intricacies of eCommerce and how they can apply these to a multi-channel campaign.
So, this team will need to understand the online activities so it also translates to all PR activity. If your PR team really understands the online messaging, they will find success in the PR field!
Cranberry Panda can help! Working across many opportunities, our network is always growing. Click below to organise a chat about your PR recruitment needs!