Head of Digital & Ecommerce | B2C Services

Job ID: 37953

Head of Digital & Ecommerce | B2C Services
Portugal / Hybrid
€60-70k
This is a new senior role within a growing international business going through a major period of digital change.
Ecommerce is becoming an increasingly important part of the customer journey, and the business is now looking for someone to take proper ownership of its digital performance, platforms and commercial direction.
Why this role is exciting

• Step into a newly created and highly visible role
• Take ownership of the digital and Ecommerce direction across multiple markets
• Shape how Ecommerce supports the next stage of the business
• Improve a digital journey with plenty of untapped commercial opportunity
• Define what strong performance looks like and set the right priorities
• Work with an experienced Marketing Director and strong specialists across CRM, content and digital
• Have plenty of ownership while still being part of a supportive and collaborative team
• Join a business where you can make decisions and see the impact of your work

What you’ll be doing

• Owning the digital and Ecommerce roadmap across multiple markets
• Improving the website, checkout and wider customer journey to increase conversion and revenue
• Identifying where self-serve Ecommerce can improve the customer experience
• Developing opportunities across pricing, bundling, cross-sell and upsell
• Overseeing digital acquisition performance across paid media and SEO
• Using data to establish KPIs and prioritise the areas with the biggest commercial impact
• Managing a small digital team and helping shape how it develops
• Building clear processes around testing, reporting, campaigns and delivery
• Managing agencies and ensuring budgets and performance remain on track
• Working closely with Sales, CRM, Content, IT and other senior stakeholders
• Taking ownership of the wider digital ecosystem and ensuring its different platforms work together effectively

What we’re looking for

• Senior digital and Ecommerce experience with strong commercial ownership
• Experience improving conversion, checkout performance, customer journeys and online revenue
• Comfortable overseeing complex websites, Ecommerce systems and digital platforms
• Strong knowledge of paid media and SEO, with the confidence to challenge internal teams and agencies
• Experience working across multiple markets or currencies
• Strong analytical skills and the ability to turn performance data into clear priorities
• Experience leading a small team where focus and prioritisation really matter
• Comfortable working within a growing business without lots of layers or resources
• Able to introduce change thoughtfully and bring different stakeholders with you
• Experience within a B2C service-led business would be useful, but the wider digital and commercial experience is more important

This role needs someone who can see the bigger picture but is still happy to get into the detail when needed. There is plenty of opportunity, but also lots to work through, so it will suit someone who enjoys making decisions, creating structure and taking people on the journey with them.
If you’re looking for a senior digital role where you can take ownership and make a clear commercial impact, I’d love to tell you more.

Recruitment Consultant: Jade Watson jade@cranberrypanda.co.uk