2024 Digital Marketing salaries by job title

Considering a switch to a new digital marketing job and curious about current salary benchmarks? Look no further, as we present the freshest insights from our 2024 eCommerce salary survey report!

With digital marketing continuing to play an integral part in eCommerce companies, how are digital marketing professionals rewarded for their impact? As we do every year, we are going to share the latest benchmarks by job title so that you can see if your current salary is reflective of the industry benchmark. 

In our latest salary review, we revealed that the average salary in eCommerce increased! Have digital marketers in the industry reaped the benefits of this?

Digital Marketing

• Digital Marketing Assistant: £25,000 - £30,000 
• Digital Marketing Coordinator: £28,000 - £32,000
• Digital Marketing Executive: £32,000 - £42,000 
• Senior Digital Marketing Executive: £35,000 - £45,000 
• Digital Marketing Manager: £45,000 - £55,000 
• Senior Digital Marketing Manager: £60,000 - £75,000 
• Head of Digital Marketing: £65,000 - £90,000+
• Director/CDO: £100,000 - £200,000+

Social Media

• Social Media Assistant/Coordinator/Executive: £30,000 - £38,000
• Social Media Manager: £40,000 - £60,000
• Head Of Social Media: £60,000 - £80,000 

CRM/Email Marketing

• CRM/Email Marketing Assistant: £28,000 - £32,000
• CRM/Email Marketing Executive: £32,000 - £42,000
• CRM/Email Marketing Manager: £45,000 - £60,000
• Head Of CRM: £65,000 - £85,000
• Director of CRM: £90,000 - £120,000+

Paid Search & Paid Social

• Paid Search Executive/Specialist: £28,000 - £45,000
• Paid Search Manager: £45,000 - £70,000
• Paid Social Executive/Specialist: £28,000 - £45,000
• Paid Social Manager: £45,000 - £70,000
• Head Of Paid Search: £65,000 - £85,000
• Head Of Paid Social: £65,000 - £85,000 

Affiliate Marketing

• Affiliate Marketing Executive: £28,000 - £35,000
• Affiliate Marketing Specialist: £35,000 - £40,000
• Affiliate Marketing Manager: £45,000 - £55,000
• Head of Affiliate Marketing: £60,000 - £80,000

Performance Marketing

• Performance Marketing Executive/Specialist: £28,000 - £45,000
• Performance Marketing Manager: £50,000 - £70,000
• Head of Performance Marketing: £75,000 - £100,000
• Director of Performance Marketing: £90,000 - £150,000 

SEO

• SEO Executive: £35,000 - £40,000 
• SEO Specialist: £38,000 - £45,000
• SEO Manager: £50,000 - £70,000 
• Head Of SEO: £70,000 - £100,000 

Do these salary benchmarks for digital marketing jobs align with what you were expecting?

Does your current salary fall within these brackets? Are you an employer who feels you're not offering a competitive salary? We are here to help you! Submit your CV if you would like to discuss new opportunities or submit a recruitment enquiry for hiring support. For full insights, click below to download our 2024 report!