Have Web Analytics professionals in the world of ecommerce seen big changes in their salaries in the past year? In our latest #PandaPounds focus on salaries by ecommerce specialism, we delve into the world of Web Analytics. This feature will also look at Conversion Rate Optimisation (CRO) and Customer Insight salaries too.
Have many people seen a pay rise in the past year? Would a Web Analyst be hopeful that they will see a pay rise at some point in 2017. Let’s find out…
Looking at different job roles and titles within the analytics space, how have the average salary ranges changed?
As we can see, there have been some positive changes for professionals in the Analytics and CRO space. In the Conversion Rate Optimisation space, there has been in an increase on the higher end of the salary brackets…great news!
Lead/Head of Web Analytics have also seen an increase on their average salary bracket. However, respondents with the role of Web Analytics Manager have seen a decrease from £90,000 to £75,000 at the higher end of the salary bracket.
We had more responses this year than ever before, so there a few new job roles in our 2017 ecommerce salary survey.
What a fantastic year it has been for Web Analyst & CRO superstars so far! A huge 80% of our respondents in this field have seen a pay rise. In 2016, 67% of respondents saw an increase so this is an improvement to celebrate! 19% have not seen any change, while 1% saw a decrease in their salary. Here are some of the reasons why…
A final reason given by a few of our respondents is that they are expecting an increase in their salary later in the year…which brings us to our next point!
Another bright outlook here! Though 80% have seen a pay rise in the past year, there is still a big 69% who are positive they will see their salaries increase. What’s even better than that? Well, not one of our respondents in the Web Analytics & CRO ecommerce specialism are expecting a decrease in salary this year. Happy days!
18% of the respondents expect their salary to stay the same, while 13% aren’t quite sure yet. We asked these respondents why they feel there won’t be a change this year or why they aren’t quite sure…
We also asked our respondents how they would expect their salary to change should they move to a new analytics job. Salary is an important aspect of the job search, so candidates must be honest in their expectations. Here’s what Web Analytics & CRO professionals would expect…
Stay the same/Other: The remaining 7% of respondents would expect their salary to stay the same or another specific increase, though these were not specified by our respondents who answered ‘other’.
However, there are plenty more insights to explore...all you have to do is download your copy of the full report. Alternatively, you can check out all of our #PandaPounds features for some insightful ecommerce reading!