Have Web Analytics salaries increased?

Jun 29, 2017 2:47:20 PM

Have Web Analytics professionals in the world of ecommerce seen big changes in their salaries in the past year? In our latest #PandaPounds focus on salaries by ecommerce specialism, we delve into the world of Web Analytics. This feature will also look at Conversion Rate Optimisation (CRO) and Customer Insight salaries too.

Have many people seen a pay rise in the past year? Would a Web Analyst be hopeful that they will see a pay rise at some point in 2017. Let’s find out…

Web Analytics salaries by job title

Looking at different job roles and titles within the analytics space, how have the average salary ranges changed?

  • Web Analytics assistant/executive: £25,000 - £40,000 (2016: £28,000 - £40,000)
  • Web Analytics Manager: £45,000 - £75,000 (2016: £37,500 - £90,000)
  • Lead/Head of Web Analytics: £90,000 - £140,000 (2016: £90,000 - £130,000)

Conversion rate optimisation roles

  • Conversion Rate Optimisation Executive: £25,000 - £40,000 (2016: £25,000 - £35,000)
  • Conversion Rate Optimisation Specialist: £45,000 - £60,000 (2016: £40,000 - £55,000)
  • Lead Conversion Rate Optimisation Specialist: £55,000 - £80,000 (2016: £55,000 - £80,000)

As we can see, there have been some positive changes for professionals in the Analytics and CRO space. In the Conversion Rate Optimisation space, there has been in an increase on the higher end of the salary brackets…great news!

Lead/Head of Web Analytics have also seen an increase on their average salary bracket. However, respondents with the role of Web Analytics Manager have seen a decrease from £90,000 to £75,000 at the higher end of the salary bracket.

We had more responses this year than ever before, so there a few new job roles in our 2017 ecommerce salary survey.

  • CRM Analyst/Customer Insight Analyst: £35,000 - £45,000
  • Technical Implementation Analyst: £45,000 - £55,000
  • Customer Insight Manager: £50,000 - £60,000
  • Head of Customer Insight: £70,000 - £100,000

80% of Web Analytics & CRO professionals saw their salaries increase

What a fantastic year it has been for Web Analyst & CRO superstars so far! A huge 80% of our respondents in this field have seen a pay rise. In 2016, 67% of respondents saw an increase so this is an improvement to celebrate! 19% have not seen any change, while 1% saw a decrease in their salary. Here are some of the reasons why…

  • They received additional benefits instead
  • There was no budget for a pay rise
  • They simply didn’t ask for a pay rise

A final reason given by a few of our respondents is that they are expecting an increase in their salary later in the year…which brings us to our next point!

69% of Web Analyst & CRO professionals are expecting a pay rise in the next year

Another bright outlook here! Though 80% have seen a pay rise in the past year, there is still a big 69% who are positive they will see their salaries increase. What’s even better than that? Well, not one of our respondents in the Web Analytics & CRO ecommerce specialism are expecting a decrease in salary this year. Happy days!

18% of the respondents expect their salary to stay the same, while 13% aren’t quite sure yet. We asked these respondents why they feel there won’t be a change this year or why they aren’t quite sure…

  • A few of the respondents only moved to their current role recently, so probably don’t expect a pay discussion to arise just yet
  • Lack of investment in analytics function
  • No budget for a pay rise

Salary expectations when moving to a new Web Analytics & CRO job

We also asked our respondents how they would expect their salary to change should they move to a new analytics job. Salary is an important aspect of the job search, so candidates must be honest in their expectations. Here’s what Web Analytics & CRO professionals would expect…

  • A 5% increase – 10% of respondents would expect this when moving to a new role
  • A 10% increase – 24% would want this boost in salary
  • A 15% increase – 27% would expect this pay rise for a new job
  • A 20% increase – 32% would expect this increase in their salary

Stay the same/Other: The remaining 7% of respondents would expect their salary to stay the same or another specific increase, though these were not specified by our respondents who answered ‘other’. 

Our focus on Web Analytics & CRO ecommerce specialism ends here!

However, there are plenty more insights to explore...all you have to do is download your copy of the full report. Alternatively, you can check out all of our #PandaPounds features for some insightful ecommerce reading!

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