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Posted: 23rd of July 2013 by cranberry panda team

ecommerce salary review 2013


UPDATE: Take a look at our 2016 ecommerce salary survey and insights report and visit our blog for:

Also take a look at the best ecommerce and digital events on our inPAWtant dates page. 

If you'd like to know more about the state of the industry in 2013, read on... 


Every year our pandas do extensive research to provide you with the most up to date salary figures in ecommerce. Here are the results for our ecommerce salary review guide for 2013 at cranberry panda. So read on to find out if you are being shortchanged or if you are the chief in charge doing the penny pinching...

Employees: Are you being underpaid? Do you know your worth in panda pounds?

Employers: Are you being tight when it comes to paying wages? Or are you splashing the cash?

ecommerce roles

ecommerce Assistant/Executive: £19,000 - £27,500 (last year £18-25k)

Able to help with content, data uploads, helping to co-ordinating launches and campaigns

ecommerce Manager: £35,000 - £65,000 (last year £30-55k)

A rounded ecommerce role incorporating trading an online store and online marketing. Likely to include some team management.

ecommerce Trading Manager: £33,000 - £55,000 (last year £30-50k)

A commercial role concentrating on merchandising, content, operations and user experience

Head of ecommerce: £60,000 - £100,000 (last year £50-80k)

P&L responsibility for the online channel. Includes strategy and management of trading, online marketing teams

ecommerce Director: £100,000 - £200,000 (last year £80-180k)

Create and drive online strategy for group or brand. Typically a board level position.

Content Manager: £32,500 - £50,000 (last year £30-40k)

Manage the tone of voice, delivery of copy and images for the site and other communication channels.

Customer Experience Manager: £40,000 - £65,000 (last year £35-60k)

Work with analysts, creative and development to enhance site and provide the ultimate customer experience. Tasked with increasing conversion and revenue.

Online Merchandiser: £35,000 - £55,000 (last year £35-50k)

Present products effectively and visually appealing online. Work with fulfilment and buying teams to ensure stock availability.

Looking for an ecommerce job?

online marketing roles

Affiliate Manager: £27,000 - £45,000 (last year £25-40k)

Implement an affiliate strategy and optimise this channel to increase revenue.

Social Media Manager: £30,000 - £55,000 (last year £30-50k)

Create and implement a social strategy across all ‘social’ channels. Able to analyse and evaluate results

Paid Search Executive: £25,000 - 35,000 (last year £25-33k)

Able to manage all the Paid Search channels, identifying, managing and optimising keywords for maximum ROI

Paid Search Manager: £35,000 - £60,000 (last year £35-55k)

Responsible for Paid Search channels and managing the team of executives. Working to ROI/Revenue targets.

Digital Marketing Manager: £30,000 - £60,000

Responsible for implementing the online marketing strategy for business. Working with internal specialists or external agencies to drive traffic and retain customers

Head of Digital Marketing: £50,000 - £85,000 (last year £50-70k)

Management of online marketing team with extensive experience of all online marketing channels, P&L responsibility.

Digital Marketing Director: £70,000 - £140,000 (last year £70-120k)

Sitting at the top of the Marketing tree this role ensures all online marketing channels are being run effectively. Also responsible for the ongoing strategy.

SEO Specialist: £28,000 - £67,500 (last year £25-50k)

Manage, implement, refine and report on SEO strategy and changes. Be up to date with latest changes in the industry.

CRM/email Marketing Specialist: £30,000 - £50,000 (last year £30-45k)

Experienced in CRM analysis, creating emails, testing, experimenting and analysing results.

Marketing Executive: £20,000 - £30,000 (last year £18-25k)

Assist the marketing team with the successful delivery of the online marketing plan.

Mobile Manager: £30,000 - £48,000 (last year £28-40k)

Deliver an effective, revenue generating mobile channel including iphones, ipads, Blackberry etc

Channel Manager: £28,000 - £45,000 (last year £25-38k)

Aim is to grow channels such as eBay, Amazon etc to increase reach and revenue

PR Manager: £25,000 - £36,000 (last year £25-33k)

Creating PR stories and working with online/offline forums, press and blogs for promotion

Looking for an Online Marketing job?

operational roles

Project Manager: £35,000 - £60,000 (last year £35-55k)

Fully manage a programme of enhancements or a major platform change working with internal and external resources

ecommerce Business Analyst: £31,000 - £55,000 (last year £28-45k)

Able to deeply analyse web stats and provide actionable insight to improve conversion, revenue and customer experience

ecommerce Buying Assistant: £21,000 – £ 32,500 (last year £20-26k)

Working with the Senior Buyer to ensure online channel has the correct stock to merchandise online.

Senior Buyer: £35,000 - £55,000 (last year £35-48k)

Responsible for buying for the online channel, picking exclusives and helping to shape trends and promotions online.

Fulfilment Manager: £30,000 - £42,500 (last year £28-40k)

Responsible for the smooth delivery of all orders from pick and pack to selection of delivery network.

Online Customer Services Manager: £27,000 - £35,000 (last year £26-34k)

Ensures that online customers get a great service across all communication touch points – email, phone, live chat and information online.

design & development roles

Web Designer: £28,000 - £50,000 (last year £28-45k)

A creative person able to design on-brand, functional ecommerce sites, pages, emails, banners and blogs.

Web Developer: £25,000 - £50,000 (last year £25-40k)

Develop functionality for the enhancement of the ecommerce site. Work with the designers and ecommerce team to create a highly useable site.

Front End Developer: £30,000 - £42,500 (last year 28-36)

Working with the designer to implement their designs and also create front end functionality to improve usability.

ecommerce Development Manager: £45,000 - £75,000 (last year 35-60)

Responsible for the development roadmap of the online channel. Able to define requirements, work with internal and external development teams.

Head of Web Development: £40,000 - £75,000

The strategic person with a balance of commercial and development experience able to create and deliver the sites development roadmap. Extensive experience delivering multi-channel functionality

Here are some of our current roles in design and development.

new entries this year

UX designer: £40,000 - £80,000

A creative mind who understands how to use data to drive improvements to the usability of ecommerce sites to improve the customer experience and increase revenue

Online Brand Manager: £35,000 - £50,000

Working closely with all inhouse teams this role is the link between the company and the brands they retail. Especially important in premium and luxury multi-brand retailers

Bi-lingual online marketing executives: £24,000 - £35,000

This role makes you responsible for delivering the marketing plan for an international territory. As UK ecommerce goes global these roles will become increasingly common

Head of Trading Manager: £40,000 - £75,000

Creates the trading strategy and ensures the site is traded correctly from a merchandising, operations, content perspective.

Web/Data Analyst: £35,000 - £65,000

Using analytical packages and tools these guys analyse the date from the site and across the channels to provide actionable insight to improve the site.

View our current jobs or contact us today.

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