Dandy Clash & the male demographic

One of the panda’s good friends, Leon Bailey-Green, recently shared an interesting infographic looking at a range of statistics focusing on UK males. The infographic was published for Dandy Clash, and we couldn’t resist having a closer look at these great statistics. So, here are our key takeaways…

What is Dandy Clash?

Before we look at the statistics, we thought we’d introduce Dandy Clash to those who might want to know more. Leon has built Dandy Clash as a network for brands and organisations whose products and services target the male demographic. The events bring together retailers, ecommerce professionals, charities and publishers with the aim of understanding the male audience, and discussing their various experiences.

The pandas have attended many of the events, and could not recommend them enough. Find out more about it all right here. 

The male audience: stats & facts  

So what did we find in the recently published infographic displaying a wide range of statistics about the male demographic?

Male spending habits

We have recently focused on what men can do to freshen up their routine and discover ways to boost their confidence by looking suave! The statistics show that this is becoming increasingly more important to the male demographic. For example, 77% of men buy online with an average monthly spend of £686. This is compared to an average monthly online spend of £475 for women. It’s clear that online spending is becoming integral to male shopping habits, so it will be interesting to see how brands will use this information to their advantage in 2016!

Male grooming & fashion

Another great insight is the focus of male grooming and toiletries, where an average yearly spend of £67 is vastly overshadowed by the £170 average for women. But why is this? Are brands selling male toiletries not doing enough to convince men to spend a little bit more on looking after themselves?

After attending the Dandy Clash event last September, we were lucky enough to catch up with a few of the speakers. Jonathan Durden of Below the Belt grooming, shared his thoughts. “All of the male grooming products out there – they’re simply women’s products, rebranded with a masculine scent. Nothing out there has been created specifically for men.”

Paul Adrian, founder of Mojo Hair, agreed with these sentiments. “A compliment from my wife – about the smell of my hair after I’d been to the barbers – opened my eyes to the fact that nice smelling haircare products weren’t readily available for men.” It’s interesting to see newer brands targeting the male audience and shaking up the approach to male grooming products. Will perceptions change as more brands take this stance? 

Male employment

As you know, the pandas love insights into employment and working lives. If you work in ecommerce, you can help us with our very own salary survey right here.

Of the top ten fears of UK men listed, 16% stated that losing their job is their biggest fear. Another interesting fact is that 2.5 million men in the UK work more than 48 hours a week… we hope their work life balance isn’t affected too much! 

So there you have it; just a few of the many statistics to be found in the Dandy Clash infographic. To see the statistics in full, you can find it right here.