Digital Design Jobs: Salary benchmarks in 2021

At cranberry panda, we have worked on many digital design jobs and creative roles throughout our time in the ecommerce & digital recruitment space. As one of our core specialisms, it's important for us to keep up to date with all things digital design recruitment...and that includes the latest salary benchmarks!

Digital Designers and content specialists are at the heart of a brand. Is their dedication to the brand image and tone of voice reflected in their salaries? As revealed in our 2021 eCommerce salary survey & insights report, a good salary is the top essential for eCommerce professionals. Within the design and creative space, what are these professionals being paid? Are you paying your employees what they deserve? Or will they start looking elsewhere for more rewards?

Digital Design Job Titles

• Junior Digital Designer: £25,000 - £30,000 (2020: £24,000 - £28,000) 
• Mid-weight Digital Designer: £32,000 - £40,000 (2020: £28,000 - £40,000)
• Senior Digital Designer: £45,000 - £70,000 (2020: £40,000 - £70,000)
• Director/Head of Digital Design: £70,000 - £100,000 (2020: £60,000 - £100,000) 

UX Design Job Titles

• Junior UX Designer: £25,000 - £35,000 (2020: £22,000 - £35,000) 
• UX Designer: £38,000 - £55,000 (2020: £35,000 - £55,000)
• Senior/Lead UX Designer: £65,000 - £90,000 (2020: £65,000 - £90,000) 
• Head of UX: £85,000 - £120,000 (2020: £80,000 - £120,000) 

Graphic Design 

• Junior Graphic Designer: £22,000 - £25,000 (2020: £20,000 - £25,000)
• Graphic Designer: £25,000 - £35,000 (2020: £25,000 - £35,000)
• Senior Graphic Designer: £40,000 - £55,000 (2020: £38,000 - £55,000)

Web Content & Content Marketing

• Content Production Assistant/Executive: £22,000 - £30,000 (2020: £22,000 - £32,000)
• Content Production Manager: £40,000 - £50,000 (2020: £40,000 - £50,000) 
• Content (editorial) Assistant/Executive: £25,000 - £30,000 (2020: £24,000 - £32,000) 
• Content (editorial) Manager: £45,000 - £60,000 (2020: £40,000 - £60,000)
• Junior Copywriter: £20,000 - £28,000 (2020: £20,000 - £30,000)
• Online Copywriter: £30,000 - £45,000 (2020: £30,000 - £45,000) 
• Content Lead/Head of Content: £60,000 - £90,000 (2020: £50,000 - £90,000) 

Do these match your digital design & content job title?

How do these digital design & content salary benchmarks reflect on your current salary? Is it in line with what you expected or do you feel a salary discussion could be in the pipeline? If it's time for a change, submit your CV or an enquiry to arrange a chat! You can also download the full report below to discover more insights.