Digital Marketing Recruitment: Your 2024 hiring priorities

What are your digital marketing recruitment plans? The world of eCommerce continues to grow.  Innovation, new technology and customer experience are at the forefront of company strategies in 2024.

Of course, to get in front of a wide audience, a digital marketing team is integral to success. Helping to attract and retain customers, digital marketers need to be adaptable and keep up with emerging trends.

So, how can you ensure your digital marketing hires can do this? We reveal the 2024 trends and hiring priorities you need to know to hire the best digital marketing talent!

First step - define your digital marketing needs

With any recruitment process, you can expect a high level of interest - especially for digital marketing roles. So, you will want to avoid an influx of CVs that don't match the requirements of your company. 

A great place to start is aligning the recruitment process with the company objectives. For example, if new customer acquisition is a big target, then a candidate with strong experience in PPC and paid social would be a great addition. 

If increased revenue is a top business goal, could expanding the team by a certain number be a good objective to help that happen? Map out these objectives now to help you make the right hiring decisions. That way, your job specs will be more targeted and the right candidates will follow. 

User experience - making it count across all channels

Of course, the website is the main asset of any eCommerce business. This should provide customers a base for your tone of voice, branding, visuals and products. However, this experience should be seamless across each marketing channel. In 2024, familiarity and personalisation will create invaluable trust. 

Marketers who have experience in UX, or can reliably communicate with UX & Design teams, will be a big draw this year. Trends on the rise include...

• Minimal designs to create a less intrusive customer experience - the fewer pop-ups the better
• Rich storytelling - let customers into your world
• Increased video content
• Bold colours
• Animated elements

All of these and more can be implemented in emails, social media and mobile versions of the website. Another plus would be a marketer who can use personalisation to grab the attention of customers. This makes the experience that much better, with customers expecting a personalised experience across all touchpoints, including brand websites, emails, apps, social media platforms, and even physical stores.

AI - what place does it have in a marketing team?

The AI conversation has ramped up and we expect there to be a huge focus on its relevance in marketing this year. As a result, should you be hiring people with experience in AI methodologies? 

There are already many ways people are applying AI to marketing strategy, particularly trend spotting and analysis. According to the Work Innovation Lab, 30% of employees are already using AI for data analysis, and twice that number (62%) want to use AI for that purpose.

It allows marketers to identify customer trends quicker, therefore providing actionable insights that can be implemented immediately. For example, if a certain segment or territory is showing interest in particular products, a paid advertisement targeted at them can help push them to the checkout. Furthermore, it can help streamline the day-to-day tasks with automation so marketers can focus on campaigns.

Remember, many of these techniques can be applied to the recruitment process too! Applicant tracking systems, AI-powered recruitment tools, and data analytics can enhance efficiency and help identify the most qualified candidates.

Influencers - their power grows stronger!

Social Media marketing is of course growing in the world of eCommerce. With customers able to shop on their favourite platforms, what is the next logical step in your social media strategy? If you don't already, a rich experience of influencer marketing and partnerships could supercharge your reach.

Influencer marketing grew by 29% in 2023, becoming a $21.1 billion industry. Influencers have built trust and credibility with their followers. When they endorse a product or service, their audience is more likely to trust their recommendation, leading to higher conversion rates for eCommerce brands.

By partnering with influencers, eCommerce brands gain access to high-quality content that showcases their products in a visually appealing and relatable way. When they promote a product, it's often integrated into their content seamlessly, making it feel more genuine and less like a traditional advertisement.

Helping your digital marketing recruitment in 2024

There is a lot to digest in the digital marketing world. That's why identifying the skills you need is the first step to success. We are here to help you secure the very best digital marketing talent. Simply click below to get in touch with the team and we will happily jump on a call to discuss your recruitment needs.